Monday, December 01, 2025
by Jen Armel: May marks Mental Health Awareness Month in both Canada and the United states - a time to reduce stigma, encourage open conversations and champion support. As communications professionals, we often craft the narratives that bring these initiatives…
Reading Time: 2 minutes
by Dionne Ligoure: From a professional standpoint 2025 is a significant year for me. I will be celebrating three (3) decades of professional experience. I started my career straight out of university with a couple of detours in between to…
Reading Time: 4 minutes
by Clarissa van Emmenes: Customer relationships are the cornerstone of business success, yet many organisations underestimate the role of communication in shaping those relationships. Beyond informing or persuading, communication has the power to build trust, strengthen connections, and foster loyalty.…
Reading Time: 3 minutes
What the 2025 CSCE professional development survey reveals about growth, recognition, and the myth of mastery in communication. by Sia Papageorgiou FRSA, FCSCE, SCMP, Co-founder, Centre for Strategic Communication Excellence If you’ve been working in communication long enough, you’ve probably…
Reading Time: 4 minutes
by Edyta Blachowska: It's well known how to define marketing goals. They have to be SMART. They must define the direction of marketing activities. They must bring profit to our business. And how to define internal communication goals? The same…
Reading Time: 7 minutes
by Shalini Gupta: Look around - political instability and social unrest are bubbling just below the surface. Polarisation is growing, and businesses are increasingly caught in the crossfire. The old idea that business and politics don’t mix? That ship has…
Reading Time: 4 minutes
Excerpted from "Adopting AI: A People-First Approach", by Paul Gibbons and James Healy: "If I had asked people what they wanted, they would have said faster horses." usually attributed to Henry Ford In early 2024, The Economist reviewed AI adoption…
Reading Time: 2 minutes
by Lisa Bowman: A communication and marketing leader shares her story and some guidance about workplace harassment. For fifteen long months, I endured sexual harassment from a male peer on the Executive Team. As the Chief Marketing and Communications Officer…
Reading Time: 4 minutes
by Thomas Lahnthaler: The hidden power of language in critical situations. “One can not not communicate.” as a phrase by Paul Watzlawick, a famous communication psychologist, goes, or, in other words, we communicate all the time. In fact, we communicate…
Reading Time: 5 minutes
No Rules Britannia? - a new report from the Chartered Institute of Public Relations (CIPR) compares the UK’s Lobbying Register with similar countries’, highlighting the lack of transparency and need for urgent reform London, April 2nd, 2024: The US has ten…
Reading Time: 3 minutes
By Mike Klein and Janet Hitchen: The second half of our Navigating Disruption podcast season brought together communication leaders with diverse perspectives and experiences to explore how our profession is confronting unprecedented challenges. From AI-powered personalization to the shifting expectations…
Reading Time: 7 minutes
The 2030 Collective, a new community for communication leaders, has been announced by Copper Consultancy; The 2030 Collective aims to bring together communication leaders in infrastructure to discuss challenges and opportunities for the sector; Events will be held in cities…
Reading Time: 2 minutes
© 2025 Stratpair Ltd., trading as Strategic. Registered in Ireland: 747736