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Image of professionals at table with sign labelled "Crisis Team"

Protecting Corporate Value: The Complete Crisis Management Cycle

by Natja Igney: This is the first in a series of three articles, each exploring a critical phase of crisis communications and reputation management. Although tactical responses are typically delegated to middle management, strategic responsibility - including the function of…

Reading Time: 6 minutes

Woman communication professional surrounded by stacks of paper and multiple screens

When the messenger needs a moment

by Jen Armel: May marks Mental Health Awareness Month in both Canada and the United states - a time to reduce stigma, encourage open conversations and champion support. As communications professionals, we often craft the narratives that bring these initiatives…

Reading Time: 2 minutes

Caribbean Airlines 737

The case for Corporate Communication – An in-house view

by Dionne Ligoure: From a professional standpoint 2025 is a significant year for me. I will be celebrating three (3) decades of professional experience. I started my career straight out of university with a couple of detours in between to…

Reading Time: 4 minutes

Clarissa van Emmenes

Enhancing Customer Lifetime Value through Strategic Communication

by Clarissa van Emmenes: Customer relationships are the cornerstone of business success, yet many organisations underestimate the role of communication in shaping those relationships. Beyond informing or persuading, communication has the power to build trust, strengthen connections, and foster loyalty.…

Reading Time: 3 minutes

highway sign showing "tactical 1km" and "strategic 100km"

Strategic by title, tactical by task

What the 2025 CSCE professional development survey reveals about growth, recognition, and the myth of mastery in communication. by Sia Papageorgiou FRSA, FCSCE, SCMP, Co-founder, Centre for Strategic Communication Excellence If you’ve been working in communication long enough, you’ve probably…

Reading Time: 4 minutes

the words "measuring internal communication" over papers with charts and graphs on them

Effective internal communication, how to measure and why?

by Edyta Blachowska:  It's well known how to define marketing goals. They have to be SMART. They must define the direction of marketing activities. They must bring profit to our business. And how to define internal communication goals? The same…

Reading Time: 7 minutes

Runner with "IC" on number badge running at front of pack

Internal Comms: Staying Ahead of Big Changes

by Shalini Gupta: Look around - political instability and social unrest are bubbling just below the surface. Polarisation is growing, and businesses are increasingly caught in the crossfire. The old idea that business and politics don’t mix? That ship has…

Reading Time: 4 minutes

Cover of "Adopting AI: A People-First Approach"

Book Excerpt: Why are companies so sluggish about adopting AI?

Excerpted from "Adopting AI: A People-First Approach", by Paul Gibbons and James Healy: "If I had asked people what they wanted, they would have said faster horses." usually attributed to Henry Ford In early 2024, The Economist reviewed AI adoption…

Reading Time: 2 minutes

Book cover with Image of person standing in a doorway

The Sound of Silence: My Journey from Pain to Purpose

by Lisa Bowman: A communication and marketing leader shares her story and some guidance about workplace harassment. For fifteen long months, I endured sexual harassment from a male peer on the Executive Team. As the Chief Marketing and Communications Officer…

Reading Time: 4 minutes

Sign saying "Language in Crisis Situations" with chaotic urban scene in background

Are You Speaking “Crisis”?

by Thomas Lahnthaler: The hidden power of language in critical situations.  “One can not not communicate.” as a phrase by Paul Watzlawick, a famous communication psychologist, goes, or, in other words, we communicate all the time. In fact, we communicate…

Reading Time: 5 minutes

News from Strategic

NEWS: CIPR research reveals UK’s Lobbying Register to be the least transparent in the West

No Rules Britannia? - a new report from the Chartered Institute of Public Relations (CIPR) compares the UK’s Lobbying Register with similar countries’, highlighting the lack of transparency and need for urgent reform London, April 2nd, 2024: The US has ten…

Reading Time: 3 minutes

Mike Klein and Janet Hitchen host the Navigating Disruption Podcast

Thriving in a tough environment: Insights from the Navigating Disruption Podcast

By Mike Klein and Janet Hitchen: The second half of our Navigating Disruption podcast season brought together communication leaders with diverse perspectives and experiences to explore how our profession is confronting unprecedented challenges. From AI-powered personalization to the shifting expectations…

Reading Time: 7 minutes

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