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Magazine

"Power of NO" with woman with fist in the air

The Power of “No”: Why Strategic Communicators Must Know When PR Isn’t the Answer

by Dustin Siggins: Imagine a prospect comes to you, referred by a client who sings your praises. These guys have…

Reading Time: 4 minutes

Logo of Global Alliance for PR and Communication Management

Global Alliance Ratifies Responsible AI Principles for PR and Comms

The Global Alliance (GA), a collection of national and international communication and PR associations, has launched an initiative to promote…

Reading Time: 4 minutes

Organizational Gaslighting: When Deflection Destroys Reputation

By Mary Beth West, APR, FPRCA New PR industry insights into “organizational gaslighting” will take center stage in Vienna, Austria,…

Reading Time: 4 minutes

Woman with book standing in front of an AI-generated screen

The Fight for Authenticity:  Why Human-Led Communication Still Matters in the Age of AI-Content

by Lucia Barbato: There’s no shortage of brand lead content, but not all content is equal. Advances in generative Artificial…

Reading Time: 3 minutes

Magazine

News: A game-changer: the impact of AI on corporate and brand communication

THE creative and productivity opportunities as well as ethical, legal and societal issues around the use of generative artificial intelligence…

Reading Time: 2 minutes

Insight: Has public relations earned a permanent seat at the decision making table?

PUBLIC relations is a dominant field of practice embedded across many levels of business and society, writes Michael Collins. However,…

Reading Time: 3 minutes

Lead insight: Francis Ingham shares the PR industry’s response to Russia’s invasion of Ukraine

LAST Thursday, I was shocked when one European country invaded another, writes Francis Ingham. And did so without any sense…

Reading Time: 3 minutes

Insight: Relationships deliver outcomes and are true measure of effective public relations

WHY have we not yet mastered the task of mapping the value of public relations? More accurately, why haven’t we…

Reading Time: 3 minutes

"Power of NO" with woman with fist in the air

The Power of “No”: Why Strategic Communicators Must Know When PR Isn’t the Answer

by Dustin Siggins: Imagine a prospect comes to you, referred by a client who sings your praises. These guys have…

Reading Time: 4 minutes

Logo of Global Alliance for PR and Communication Management

Global Alliance Ratifies Responsible AI Principles for PR and Comms

The Global Alliance (GA), a collection of national and international communication and PR associations, has launched an initiative to promote…

Reading Time: 4 minutes

Organizational Gaslighting: When Deflection Destroys Reputation

By Mary Beth West, APR, FPRCA New PR industry insights into “organizational gaslighting” will take center stage in Vienna, Austria,…

Reading Time: 4 minutes

Woman with book standing in front of an AI-generated screen

The Fight for Authenticity:  Why Human-Led Communication Still Matters in the Age of AI-Content

by Lucia Barbato: There’s no shortage of brand lead content, but not all content is equal. Advances in generative Artificial…

Reading Time: 3 minutes

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