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Magazine

Image of human on left and robot (represemting AI) on the right with a question mark between them

A.I.’s Limits: Where Human Judgment Outshines in Critical Decisions

by Elie Jacobs In the final moments of the Apollo 11 crew's descent to the lunar surface, an unexpected warning…

Reading Time: 3 minutes

Lit path in twilight

The PATH to Impact: How to Get Strategy Communication Right

by Dr. Michael Gerharz: There’s a stubborn myth out there: that the best strategy is the one that’s the most…

Reading Time: 5 minutes

Two Indian colleagues having a conversation by a laptop at a desk

Karma, Meritocracy, and More. Where Indian and U.S. Business Culture Overlap

by Adam Raelson: Discussions about business culture often focus on regional differences, but this time, we’d like to explore a…

Reading Time: 3 minutes

chain with missing link

Leadership’s Missing Link: The Case for Integrated Communication

by Rebecca Self, PhD.: When Strategic’s new Editor-in-Chief Mike Klein and I started discussing writing a column, I asked, “How…

Reading Time: 5 minutes

Magazine

News: A game-changer: the impact of AI on corporate and brand communication

THE creative and productivity opportunities as well as ethical, legal and societal issues around the use of generative artificial intelligence…

Reading Time: 2 minutes

Insight: Has public relations earned a permanent seat at the decision making table?

PUBLIC relations is a dominant field of practice embedded across many levels of business and society, writes Michael Collins. However,…

Reading Time: 3 minutes

Lead insight: Francis Ingham shares the PR industry’s response to Russia’s invasion of Ukraine

LAST Thursday, I was shocked when one European country invaded another, writes Francis Ingham. And did so without any sense…

Reading Time: 3 minutes

Insight: Relationships deliver outcomes and are true measure of effective public relations

WHY have we not yet mastered the task of mapping the value of public relations? More accurately, why haven’t we…

Reading Time: 3 minutes

Image of human on left and robot (represemting AI) on the right with a question mark between them

A.I.’s Limits: Where Human Judgment Outshines in Critical Decisions

by Elie Jacobs In the final moments of the Apollo 11 crew's descent to the lunar surface, an unexpected warning…

Reading Time: 3 minutes

Lit path in twilight

The PATH to Impact: How to Get Strategy Communication Right

by Dr. Michael Gerharz: There’s a stubborn myth out there: that the best strategy is the one that’s the most…

Reading Time: 5 minutes

Two Indian colleagues having a conversation by a laptop at a desk

Karma, Meritocracy, and More. Where Indian and U.S. Business Culture Overlap

by Adam Raelson: Discussions about business culture often focus on regional differences, but this time, we’d like to explore a…

Reading Time: 3 minutes

chain with missing link

Leadership’s Missing Link: The Case for Integrated Communication

by Rebecca Self, PhD.: When Strategic’s new Editor-in-Chief Mike Klein and I started discussing writing a column, I asked, “How…

Reading Time: 5 minutes

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