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Magazine

Erin Abbey - portrait

#WeLeadComms: Erin Abbey

Chicago-based communication leader Erin Abbey is today's #WeLeadComms honoree. She shares her story here: "I started my career in PR…

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"The Illusion of Control" in bronze letters against a dark metal background

The Illusion of Control: How PR Lost Control of “Reputation Management”

Jared Meade: Communicators understand that words matter. What they mean, how they are combined and how they are perceived. That’s…

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Cracked ground with the words "Say" and "Do" on the left and right side of the central crack

The Board Owns Trust: A Working Model for Closing the Say-Do Gap

This is the final piece of insights from Strategic's recent Innovation Sprint in London: What is the role of communication…

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News from Strategic

NEWS: Public relations bodies unite globally to launch first-ever worldwide survey of the profession’s mental health and wellbeing

Public relations and communication professionals around the world are being urged to add their voices to a landmark global survey…

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Training

SCM1: Strategic Planning and Outcomes (Melbourne)

Location: Melbourne (in-person). Dates: Tuesday & Wednesday, October 27-28, 2026. Master the blueprint for strategic communication excellence. Course description: In…

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SCM2: Tangible Influence and Impact (Melbourne)

Location: Melbourne (in-person). Dates: Thursday, October 29, 2026. Harness the power of influence to drive meaningful change. Course description: This…

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SCM3: Business Acumen and Strategy (Melbourne)

Location: Melbourne (in-person). Dates: Friday, October 30, 2026. Lead with insight, steer with strategy. Course description: This one-day Strategic Communication…

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SCM1: Strategic Planning and Outcomes – Virtual (North America)

Location: Virtual (Zoom) - North America. Dates: Tuesday & Wednesday, April 7-8, 2026. Tuesday & Wednesday, September 8-9, 2026. Master…

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Forums

Leading Comms Through Change: AI, Restructure and Upheaval

Hosted by: Louise Thompson, leadership coach and former NHS Director of Communications. A one day online executive forum for senior…

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Internal Communication Measurement Forum

Hosted by: Mike Klein. A one day online executive forum for communication leaders focused on measuring the impact, effectiveness and…

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Magazine

News: A game-changer: the impact of AI on corporate and brand communication

THE creative and productivity opportunities as well as ethical, legal and societal issues around the use of generative artificial intelligence…

Insight: Has public relations earned a permanent seat at the decision making table?

PUBLIC relations is a dominant field of practice embedded across many levels of business and society, writes Michael Collins. However,…

Lead insight: Francis Ingham shares the PR industry’s response to Russia’s invasion of Ukraine

LAST Thursday, I was shocked when one European country invaded another, writes Francis Ingham. And did so without any sense…

Insight: Relationships deliver outcomes and are true measure of effective public relations

WHY have we not yet mastered the task of mapping the value of public relations? More accurately, why haven’t we…

Erin Abbey - portrait

#WeLeadComms: Erin Abbey

Chicago-based communication leader Erin Abbey is today's #WeLeadComms honoree. She shares her story here: "I started my career in PR…

"The Illusion of Control" in bronze letters against a dark metal background

The Illusion of Control: How PR Lost Control of “Reputation Management”

Jared Meade: Communicators understand that words matter. What they mean, how they are combined and how they are perceived. That’s…

Cracked ground with the words "Say" and "Do" on the left and right side of the central crack

The Board Owns Trust: A Working Model for Closing the Say-Do Gap

This is the final piece of insights from Strategic's recent Innovation Sprint in London: What is the role of communication…

News from Strategic

NEWS: Public relations bodies unite globally to launch first-ever worldwide survey of the profession’s mental health and wellbeing

Public relations and communication professionals around the world are being urged to add their voices to a landmark global survey…

Testimonials

Jared C Meade

"What sets Strategic Magazine apart in the PR industry is its courage to explore controversial issues head-on while giving a platform to professionals from opposing perspectives. Columnists don’t skim the surface of a topic; their deep dives challenge conventional thinking and spark important conversations that our industry needs to have."

Jared C Meade

Founder and Principal
Rayne Strategy Group
Ed Davis

"Since I have known you both (Orla Clancy and Mike Klein), you have been first class in how you interact with people and how you run things. It's a great partnership and we appreciate what you are building."

Ed Davis
Managing Partner
Agency X
Richard Etienne

"Working with Strategic’s editorial team feels like a true partnership. They bring thoughtful insight, clear communication, and an authentic enthusiasm for great storytelling. It’s a privilege to contribute alongside a team so committed to quality and collaboration."

Richard Etienne
Chief Consultant
The Introvert Space™
Katharina Auer,
Head of Internal

"Strategic is a powerful platform for forward-thinking communication leaders. As a columnist, I value its commitment to voice bold ideas, diverse perspectives, drive meaningful dialogue and to create connections. It’s where strategy meets substance—sparking innovation and hopefully inspiring action across industries, supporting our profession."

Katharina Auer,
Head of Internal
HSE, SD, Suppliers & Partners Communications
Communications Business Solutions, Hitachi Energy, Ltd.

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