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Magazine

News from Strategic

NEWS: Public relations bodies unite globally to launch first-ever worldwide survey of the profession’s mental health and wellbeing

Public relations and communication professionals around the world are being urged to add their voices to a landmark global survey…

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Aviva Sapir - portrait

#WeLeadComms: Aviva Sapir

Israel-based communication leader Aviva Sapir is today's #WeLeadComms honoree. In her words: "I fell into PR over five years ago…

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"Employee Listening" above image of employees talking and a large stylized ear illustration

Your employee listening strategy isn’t neutral

Your employee listening strategy isn’t neutral New research involving 5,000 UK workers suggests that the channels organisations use to gather…

Read More
Kriti Gupta - portrait

#WeLeadComms: Kriti Gupta

India-based Kriti Gupta is today’s #WeLeadComms honoree. Over the last decade, Kriti has observed that the field of communications is…

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Training

SCM1: Strategic Planning and Outcomes (Melbourne)

Location: Melbourne (in-person). Dates: Tuesday & Wednesday, October 27-28, 2026. Master the blueprint for strategic communication excellence. Course description: In…

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SCM2: Tangible Influence and Impact (Melbourne)

Location: Melbourne (in-person). Dates: Thursday, October 29, 2026. Harness the power of influence to drive meaningful change. Course description: This…

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SCM3: Business Acumen and Strategy (Melbourne)

Location: Melbourne (in-person). Dates: Friday, October 30, 2026. Lead with insight, steer with strategy. Course description: This one-day Strategic Communication…

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SCM1: Strategic Planning and Outcomes – Virtual (North America)

Location: Virtual (Zoom) - North America. Dates: Tuesday & Wednesday, April 7-8, 2026. Tuesday & Wednesday, September 8-9, 2026. Master…

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Forums

Leading Comms Through Change: AI, Restructure and Upheaval

Hosted by: Louise Thompson, leadership coach and former NHS Director of Communications. A one day online executive forum for senior…

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Internal Communication Measurement Forum

Hosted by: Mike Klein. A one day online executive forum for communication leaders focused on measuring the impact, effectiveness and…

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Magazine

News: A game-changer: the impact of AI on corporate and brand communication

THE creative and productivity opportunities as well as ethical, legal and societal issues around the use of generative artificial intelligence…

Insight: Has public relations earned a permanent seat at the decision making table?

PUBLIC relations is a dominant field of practice embedded across many levels of business and society, writes Michael Collins. However,…

Lead insight: Francis Ingham shares the PR industry’s response to Russia’s invasion of Ukraine

LAST Thursday, I was shocked when one European country invaded another, writes Francis Ingham. And did so without any sense…

Insight: Relationships deliver outcomes and are true measure of effective public relations

WHY have we not yet mastered the task of mapping the value of public relations? More accurately, why haven’t we…

News from Strategic

NEWS: Public relations bodies unite globally to launch first-ever worldwide survey of the profession’s mental health and wellbeing

Public relations and communication professionals around the world are being urged to add their voices to a landmark global survey…

Aviva Sapir - portrait

#WeLeadComms: Aviva Sapir

Israel-based communication leader Aviva Sapir is today's #WeLeadComms honoree. In her words: "I fell into PR over five years ago…

"Employee Listening" above image of employees talking and a large stylized ear illustration

Your employee listening strategy isn’t neutral

Your employee listening strategy isn’t neutral New research involving 5,000 UK workers suggests that the channels organisations use to gather…

Kriti Gupta - portrait

#WeLeadComms: Kriti Gupta

India-based Kriti Gupta is today’s #WeLeadComms honoree. Over the last decade, Kriti has observed that the field of communications is…

Testimonials

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Jared C Meade

Founder and Principal
Rayne Strategy Group
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"I have only known you both (Orla and Mike) for a few short months but you have been first class in how you interact with people and how you run things. It's been a great start to our partnership and we appreciate what you are trying to build."

Ed Davis
Managing Partner
Agency X
Richard Etienne

"Working with Strategic’s editorial team feels like a true partnership. They bring thoughtful insight, clear communication, and an authentic enthusiasm for great storytelling. It’s a privilege to contribute alongside a team so committed to quality and collaboration."

Richard Etienne
Chief Consultant
The Introvert Space™
Emily Hecker

"Strategic is where communication professionals go to move beyond the usual “seat at the table” conversation. Every article brings a fresh perspective that challenges assumptions, inspires action, and broadens my thinking."

Emily Hecker
Founder and Director
Emily Hecker International (EHI)
Katharina Auer,
Head of Internal

"Strategic is a powerful platform for forward-thinking communication leaders. As a columnist, I value its commitment to voice bold ideas, diverse perspectives, drive meaningful dialogue and to create connections. It’s where strategy meets substance—sparking innovation and hopefully inspiring action across industries, supporting our profession."

Katharina Auer,
Head of Internal
HSE, SD, Suppliers & Partners Communications
Communications Business Solutions, Hitachi Energy, Ltd.

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