by Dustin Siggins: Imagine a prospect comes to you, referred by a client who sings your praises. These guys have a national profile and want to spend tens of thousands of dollars on a campaign that will be easy for…

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The Global Alliance (GA), a collection of national and international communication and PR associations, has launched an initiative to promote a set of  "Responsible AI Guiding Principles for the PR and Communication Profession." Ratified by the GA Board earlier this…

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By Mary Beth West, APR, FPRCA New PR industry insights into “organizational gaslighting” will take center stage in Vienna, Austria, among the hot-topic presentations at the June 2025 AMEC Global Summit of the International Association for the Measurement and Evaluation…

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by Lucia Barbato: There’s no shortage of brand lead content, but not all content is equal. Advances in generative Artificial Intelligence (AI) has enabled creators to move with speed and at scale. Blog posts, press releases, thought leadership articles and…

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by Kanika Bedi: I still remember a late-night call from a colleague during a brewing social media storm. We were in damage control mode, scrambling to understand the facts, align internally, and prepare a public response. The pressure was immense…

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by Martin Pettinati: I am a very outspoken advocate of remote work, decentralization, agility, asynchronous collaboration, and many other things that go along the lines of “the ways in which we have always worked are no longer working, we need…

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By Mike Klein: Even as organizations grapple with the challenges of AI and the potential for sweeping changes in organizational ranks, there remains a lot of continued emphasis on “employee experience” and continuing a decades-long trend, in “employee engagement”.   Deploying…

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by Rosemary Sweig: AI is here, and most employees are not ready for it. Just look at LinkedIn, where many conversations around AI in communications are still centred on how to spot who is using AI and forming AI resistance…

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Key lessons from the 2025 ‘Reputation, Risk and Resilience’ Report By Rod Cartwright, Principal, Rod Cartwright Consulting: I’ve just released the 2025 edition of my annual ‘Reputation, Risk and Resilience’ report, in which I’ve summarised and analysed eleven major global…

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By Kevin Keohane, Managing Partner, Brandpie US: In a business landscape under pressure to transform fast, the biggest barrier is trying to move all of the parts at once. To resolve internal tensions and unlock performance, focus on your high-impact…

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The Future of Internal Communication: Perspectives from an AI Futurist By Dan Sodergren: Internal communication has never been more critical—or more complex. In a world where hybrid work is the norm, AI is reshaping workflows, and employees are drowning in…

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by Mike Klein: The AI-driven workforce reduction is happening. Not tomorrow, not in some distant future—it's happening now. What most organizations don't realize is that they're about to conduct one of the largest uncontrolled experiments in organizational dynamics in business…

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