Magazine

Chicago-based communication leader Erin Abbey is today's #WeLeadComms honoree. She shares her story here: "I started my career in PR at Weber Shandwick, pitching stories for the got milk? campaign and brands like Campbell's and Absolut. Then I went in-house…

Jared Meade: Communicators understand that words matter. What they mean, how they are combined and how they are perceived. That’s why every statement, press release and piece of content is painstakingly edited to ensure understanding. But how often do we…

This is the final piece of insights from Strategic's recent Innovation Sprint in London: What is the role of communication professionals in shaping corporate trust? Dennis Larsen (EACD / Linq Advisors), Alana Foster (Head of Communications, Travelex), Robin Clegg (Head…

Public relations and communication professionals around the world are being urged to add their voices to a landmark global survey designed to deepen understanding of mental health and wellbeing across the profession and help shape healthier workplaces for the future.…

Israel-based communication leader Aviva Sapir is today's #WeLeadComms honoree. In her words: "I fell into PR over five years ago by chance, and it was immediately clear that it was a perfect fit, combining my previous work experience in advertising…

Your employee listening strategy isn’t neutral New research involving 5,000 UK workers suggests that the channels organisations use to gather employee voice may influence whose perspectives they hear – and which remain largely invisible. By Richard Etienne A lively town…

India-based Kriti Gupta is today’s #WeLeadComms honoree. Over the last decade, Kriti has observed that the field of communications is often overlooked during key operational decisions in any organisation. Minimum budget is allocated to communication campaigns because communications is seen…

Justin Joffe: Every communicator should pay attention to what Microsoft did last week because it exposes a gap about our function that's been hiding in plain sight. The Org Chart Shift On September 24, Microsoft CEO Satya Nadella and Vice…

Mark Hannant: Indian roads are a risky business. Having driven thousands of miles, I’ve had some scrapes but lived to tell the tale. Honking is the grammar of India’s roads. In the UK the horn is heard as aggression. In…

Strategic and the International Association of Business Communicators (IABC) are delighted to welcome Agency X as an Event Partner for the Communication Leadership Summit USA, taking place in Washington, D.C., on 16 October 2026. The Summit will bring together communication…

Ask ten communicators how to prove their value and you will get ten different answers, most of them defensive. At Strategic Innovation Sprint London on 17 September, two tables were assigned the same challenge – demonstrating communication value and business…

Mary Beth West: For decades, the public relations industry consistently promoted the idea that, when it came to ethics problems in PR, sure... there were (and always will be) some “bad actors” out there. But they do not represent what…