by Elie Jacobs In the final moments of the Apollo 11 crew's descent to the lunar surface, an unexpected warning light flashed: “1202.” Neither Neil Armstrong nor Buzz Aldrin recognized the error code. With only minutes of fuel remaining, they…

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by Dr. Michael Gerharz: There’s a stubborn myth out there: that the best strategy is the one that’s the most clever, the most nuanced, the most complex. But everyone who’s ever had to put a strategy into practice knows that…

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by Adam Raelson: Discussions about business culture often focus on regional differences, but this time, we’d like to explore a seemingly unlikely similarity: how certain core cultural values align strikingly to drive professional success in India and the United States.…

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by Rebecca Self, PhD.: When Strategic’s new Editor-in-Chief Mike Klein and I started discussing writing a column, I asked, “How are you defining communication?”  I wondered if the audience was comprised primarily of in-house comms folks like the role he…

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by Dr. Leandro Herrero: Polarization gets bad press. It sounds confrontational, born out of rigidity, and it smells trouble. Something less ‘extreme’ will always sound more appealing. Should consensus be the aim? Well, consensus is certainly a blessing when you…

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by Wayne Aspland The pace of work is unsustainable. Could this be a case of strategic comms to the rescue? Recently, there have been four reports that, together, paint a grim picture of today’s working environment. They talk about organisations…

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by Edyta Blachowska:  It's well known how to define marketing goals. They have to be SMART. They must define the direction of marketing activities. They must bring profit to our business. And how to define internal communication goals? The same…

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by Oluwatobiloba Akerele: Strategic risk communication involves creating clear and consistent messages that keep stakeholders (employees, management, and external partners) well-informed about risks, response strategies, and recovery plans. This type of communication builds trust, improves preparedness, and encourages a culture…

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by Minal Chaterjjee: Large markets like India present unique challenges and opportunities for communicators, especially when leading large-scale expansions. A recent capability center launch we managed in a dynamic business environment reinforced that such initiatives are more than operational exercises,…

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by Shalini Gupta: Look around - political instability and social unrest are bubbling just below the surface. Polarisation is growing, and businesses are increasingly caught in the crossfire. The old idea that business and politics don’t mix? That ship has…

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by Mike Klein: There have been a lot of surveys about internal communication and workplace trends recently. So, when I was approached by @LumApps to help design and support its efforts to gain a better understanding of what is going…

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Excerpted from "Adopting AI: A People-First Approach", by Paul Gibbons and James Healy: "If I had asked people what they wanted, they would have said faster horses." usually attributed to Henry Ford In early 2024, The Economist reviewed AI adoption…

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