by Thomas Lahnthaler: Crises require new ways of thinking as well as difficult and sometimes unpopular choices to be made by the leadership and stakeholders to the crises. While it is hard to determine when a crisis actually starts —…

Reading Time: 6 minutes

The Public Relations and Communications Association (PRCA) has proposed new industry guidelines aimed at improving the new business pitch process in public relations.   “The new business pitch process is the lifeblood of the public relations industry, but agencies and…

Reading Time: 2 minutes

by Mike Klein: In hosting this week’s #WeLeadComms debate on the question of “Do #Comms Pros need to change?”, something struck me hard. While everyone's talking about AI - and yes, it topped our quick poll of 2025 trends -…

Reading Time: 4 minutes

Sponsored Content: Are you looking for an amazing - and accessible - location for an off-site or a business conference?  Then Iceland should definitely be on your radar screen. Iceland is known for its other-worldly scenery, but its mid-Atlantic location,…

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by Nakul Ghai: Remember when we communications professionals were the gatekeepers of corporate messaging? Those days feel like ancient history now. Just last week, I watched a 22-year-old creator's Linkedin post about a brand crisis go viral, reaching millions before…

Reading Time: 3 minutes

Free book offer from Dan Sodergren: After spending years doing talks about digital transformation, the future of work, technology, marketing and now AI, I am finally working with organizations transitioning into AI-enhanced workplaces. And one thing became clear, especially in…

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by Sean Trainor: Strategic communications – a function that often finds itself at the crossroads of two seemingly disparate objectives: performance and reputation. Some say it’s about boosting the bottom line, others argue it’s all about polishing the company’s image.…

Reading Time: 3 minutes

By Michael Deas, ABC, SCMP: The philosophical overlap of pedagogy and business communication, and how it can make you a more effective professional One of the most influential people in my college career was my Education Seminar professor, Dr. Walter…

Reading Time: 5 minutes

By Louise Thompson: We've all been the new kid at some point in our lives, haven't we? (I still remember that feeling of having to be peeled away from my mom when I started nursery!) But when you start a…

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by Helio Fred Garcia: For most of my 44-year career I have believed that PR people – even at the senior-most levels – fundamentally mis-define, and therefore marginalize, our role. We see ourselves, and are often seen by leaders, as…

Reading Time: 4 minutes

Today, Strategic and #WeLeadComms have announced they are joining forces, with Strategic founder and publisher Orla Clancy and #WeLeadComms founder Mike Klein moving forward with an integration of their platforms. This integration will connect #WeLeadComms’ more than 20,000 followers on…

Reading Time: 2 minutes

I am thrilled to be kicking off 2025 as the new editor-in-chief of Strategic, and to be leading the integration of Strategic with #WeLeadComms.   Together we are creating a formidable voice, place, and home for communication leadership. In amassing 20,000…

Reading Time: 2 minutes