Magazine

Opinion | Painting a bigger picture: why PRs use pray and spray despite it leading the industry to a deadend | James McCann

A recent opinion piece published by the Observers restaurant critic, Jay Rayner lambasting PR professionals' use of the ‘Pray and Spray’ approach has sparked significant debate online, writes James McCann, CEO of ClearStory International and Everhaze. It’s true, the sheer volume…

Reading Time: 3 minutes

Outlook | Striving and thriving: The Irish PR sector | Dr Martina Byrne, CEO, PRII and PRCA Ireland

The public relations and communications sector in Ireland is in good health and, while cognisant of the disruptive power of ‘events, dear boy, events,’ there is optimism and confidence around for the coming twelve months, both in agencies and among…

Reading Time: 4 minutes

Interview | West advocates for “speak up” culture in PR to move forward in ethics

Words: Lateefah Jean-Baptiste Ethics is arguably the heartbeat of public relations. Essential for nurturing trust, integrity, and credibility in everything we produce as PR practitioners. I recently caught up with PR veteran Mary Beth West over Zoom to dive into…

Reading Time: 4 minutes

Beyond the brand | Mike Klein | We need to take the initiative (on AI) — or the initiative will be taken for us.

Mike Klein is a communication consultant with extensive experience in the corporate and political worlds, and is the founder of #WeLeadComms. In this feature, he shares his career, business and personal interests.  Continue reading or listen here: [audio m4a="https://strategic-hq.com/wp-content/uploads/2024/06/Mike-Klein.m4a"][/audio] The…

Reading Time: 3 minutes

Beyond the brand | Dan Holden | Internal communication is continually evolving

Dan Holden joined All Things IC in April 2022 as a communication consultant. He provides consultancy, training, mentoring and coaching for internal communicators and organisations across the globe. In this feature, he shares insights into his career, the industry and…

Reading Time: 3 minutes

News | CIPR 2023 Annual Report highlights year of “mixed results”

The Chartered Institute of Public Relations (CIPR) has published its 2023 Annual Report reflecting on a busy year of activity in celebration of its 75th anniversary. 'Showcasing the Value of Responsible Communication to Society' highlights a year of "mixed results"…

Reading Time: 2 minutes

News | Box Bear expands its senior leadership team with two new hires

Box Bear, the specialist boutique healthcare agency focusing on innovative digital communications, has expanded its senior leadership team with the appointment of Gareth Stranks (pictured right) as creative director and Rob McCarthy (pictured left) as president of Box Bear America. …

Reading Time: < 1 minute

News | New CIPR report reveals less than 4 per cent of investigations into suspected unregistered lobbying activity saw civil penalties imposed

An exclusive report from the Chartered Institute of Public Relations (CIPR), Failure by Design, lays bare how frequently lobbying is allowed to fly under the radar.  Just two civil penalties have been issued following investigations into suspected unregistered lobbying under…

Reading Time: 3 minutes

Interview | Workvivo — the digital heart of organisations —  connects people by giving everyone a voice

Fresh off becoming the employee communications platform for Meta, Workvivo is enjoying its moment in the sun, writes Deirdre McArdle. But for CEO John Goulding, this is just the beginning for Workvivo, which was acquired by Zoom a year ago. …

Reading Time: 4 minutes

Extract | Employee Experience by Design

This extract from Employee Experience by Design by Belinda Gannaway and Emma Bridger is © 2024 and reproduced with permission from Kogan Page Ltd. All rights reserved. What is EX design and why does it matter? Every employee has an…

Reading Time: 6 minutes

News | AMEC announces new chair

The International Association for the Measurement and Evaluation of Communication (AMEC) has announced the new incoming chair of the association. Continue reading or listen here: [audio m4a="https://strategic-hq.com/wp-content/uploads/2024/06/AMEC-announces-new-c.m4a"][/audio] AMEC, the world’s largest media intelligence and insights professional body, announced Raina Lazarova…

Reading Time: 2 minutes

Opinion | When truth and trust are under attack, good communications is no longer a luxury

Who is telling the truth these days? Who can tell?  We may be living in what some commentators term a ‘post-truth’ world, but can we simply shrug and give up on holding ourselves and others to the highest standards of…

Reading Time: 3 minutes

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