NEWS: Strategic, #WeLeadComms to join forces

Today, Strategic and #WeLeadComms have announced they are joining forces, with Strategic founder and publisher Orla Clancy and #WeLeadComms founder Mike Klein moving forward with an integration of their platforms.

This integration will connect #WeLeadComms’ more than 20,000 followers on LinkedIn with Strategic’s established platform for delivering thought leadership, news, and further opportunities to communication leaders. #WeLeadComms is the world’s largest recognition program for communication professionals.

With the move, Clancy remains as publisher of Strategic, with a focus on global expansion, while Klein becomes Strategic’s editor-in-chief. Klein’s role will be additional to his work in communication consultancy and his leadership of #WeLeadComms.

Strategic will quickly and significantly increase its content flow with a global columnist network, powered by contributions from #WeLeadComms’ more than 1,000 honorees around the world. In return, the Strategic platform will ultimately provide a permanent home for the #WeLeadComms community, support a range of online and in-person events, and become a highly attractive and efficient sponsorship and advertising platform with deep penetration into the global communication profession. Paid subscriptions are replaced in favor of a free one-time email registration to access all content on the Strategic platform.

Clancy said: “I started Strategic in 2020 to provide a platform for industry experts to educate and influence peers and decision-makers about the communication industry. By welcoming the #WeLeadComms community of industry leaders to Strategic, and with Mike Klein at the helm as editor-in-chief, our mission to elevate the communication industry globally will scale to new heights. Through one platform, Strategic and #WeLeadComms will provide a collaborative network to demonstrate the value communication brings to organizations. It will be the home of communication leadership.”

“This is intended as a truly strategic move – and not just for the name of the platform!” said Klein. “Integrating #WeLeadComms with Strategic fills one of the major gaps for the communication profession: turning it into a regenerative, accessible and dynamic third-party platform for established and emerging thought leaders to publish their content. It also provides a clearly defined space for the #WeLeadComms community and recognition program, reducing our dependence on LinkedIn and improving our ability to demonstrate value to our sponsors, partners and advertisers.”

For more information on Strategic and its integration with #WeLeadComms, please contact Orla Clancy at orla.clancy@strategic-hq.com or Mike Klein at editor@strategic-hq.com.

Written by: Editor