by Edyta Blachowska:  It's well known how to define marketing goals. They have to be SMART. They must define the direction of marketing activities. They must bring profit to our business. And how to define internal communication goals? The same…

Reading Time: 7 minutes

by Oluwatobiloba Akerele: Strategic risk communication involves creating clear and consistent messages that keep stakeholders (employees, management, and external partners) well-informed about risks, response strategies, and recovery plans. This type of communication builds trust, improves preparedness, and encourages a culture…

Reading Time: 3 minutes

by Minal Chaterjjee: Large markets like India present unique challenges and opportunities for communicators, especially when leading large-scale expansions. A recent capability center launch we managed in a dynamic business environment reinforced that such initiatives are more than operational exercises,…

Reading Time: 4 minutes

by Shalini Gupta: Look around - political instability and social unrest are bubbling just below the surface. Polarisation is growing, and businesses are increasingly caught in the crossfire. The old idea that business and politics don’t mix? That ship has…

Reading Time: 4 minutes

by Mike Klein: There have been a lot of surveys about internal communication and workplace trends recently. So, when I was approached by @LumApps to help design and support its efforts to gain a better understanding of what is going…

Reading Time: < 1 minute

Excerpted from "Adopting AI: A People-First Approach", by Paul Gibbons and James Healy: "If I had asked people what they wanted, they would have said faster horses." usually attributed to Henry Ford In early 2024, The Economist reviewed AI adoption…

Reading Time: 2 minutes

by Jacob R. Robinson: Chess analogies are not uncommon in business. Per the Shannon number, there are trillions of possible combinations in the game that human players and machines continue to learn. In this seemingly endless universe, however, there remains…

Reading Time: 5 minutes

by Aine O’Neill:  In every business we want to make sure that our team members feel valued. Good salaries and benefits play their part, yet we all know they don’t provide the full answer.  At a deeper level what is…

Reading Time: 4 minutes

by Lisa Bowman: A communication and marketing leader shares her story and some guidance about workplace harassment. For fifteen long months, I endured sexual harassment from a male peer on the Executive Team. As the Chief Marketing and Communications Officer…

Reading Time: 4 minutes

Selce, Croatia, April 4 – Last week, during the PRO PR International Conference at Hotel Katarina, Rivijera in Crikvenica, the PRO PR Globe People Achievement Awards were presented. The awardees are nominated by previous winners, including four global communication associations:…

Reading Time: 2 minutes

by Nakul Ghai: A year ago, I walked into a meeting at a company’s headquarters and was struck by something that filled my heart with joy — a dedicated Communications department with its own space, distinct from Marketing, HR, or…

Reading Time: 3 minutes

by Thomas Lahnthaler: The hidden power of language in critical situations.  “One can not not communicate.” as a phrase by Paul Watzlawick, a famous communication psychologist, goes, or, in other words, we communicate all the time. In fact, we communicate…

Reading Time: 5 minutes