Book review by Céline Schillinger. The World's Silent Hum: Why We Need   to Tune into Resonance Reading "Resonance, A Sociology of Our Relationship to the World" by Hartmut Rosa This is the first post of a series of articles:…

Reading Time: 6 minutes

by Lizabeth Wesely-Casella: Change is inevitable in business, but that doesn't make it easy—especially when those changes are uncomfortable, unpopular, or met with resistance.  Case in point: the return-to-office initiative.  Nobody, and I mean NOBODY, is eager to undergo that…

Reading Time: 4 minutes

by Mike Klein: Over the last few years, the environment facing membership associations in the communication space has been tough.   Companies cut back on subsidizing memberships, vendors started throwing free, high-quality in-person and online events, and highly-moderated niche communities emerged…

Reading Time: 3 minutes

by Debbie Braden: We can’t grow the profession if we’re not willing to reach back and pull the next generation forward. There’s a wave of early-to-mid-career communicators stepping into roles filled with potential. They’re asked to create content, promote leadership…

Reading Time: 4 minutes

by Dr. Leandro Herrero: Companies spend millions on finely segmented marketing. They define customer personas, profile audiences, tailor content for Gen Z or Gen X. Yet, when it comes to internal communications, the same companies spread their messages like Nutella:…

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The Public Relations Institute of Ireland (PRII), in partnership with the Open Doors Initiative (ODI) and Harris Public Relations, has announced that applications are open for the 2025 Public Relations Bursary. This initiative, now in its second year, is part…

Reading Time: 3 minutes

By Stephen Waddington. The latest version of the Barcelona Principles is a practical upgrade to measuring success in public relations. The Barcelona Principles have long underpinned efforts to improve the evaluation of public relations. But while the frameworks have guided…

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By Dustin Siggins. Potential brand crises have proliferated in recent years. Whereas once a company or nonprofit had to do something significant to hurt stakeholder trust and negatively impact the bottom line, now a single wrong phrase can go viral…

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by Mike Klein: One of the biggest problems standing in the way of internal communication being seen as a genuine strategic lever in most organizations comes down to organizational politics - the need to align #IC’s priorities and resource levels…

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by Marc Whitt: Let’s be honest: public relations isn’t always easy. There are long days, tight deadlines, unexpected crises, and moments when the stress can feel overwhelming. But if you've been in this field long enough, you know something else,…

Reading Time: 2 minutes

By Dustin Siggins Imagine a prospect comes to you, referred by a client who sings your praises. These guys have a national profile and want to spend tens of thousands of dollars on a campaign that will be easy for…

Reading Time: 4 minutes

The Global Alliance (GA), a collection of national and international communication and PR associations, has launched an initiative to promote a set of  "Responsible AI Guiding Principles for the PR and Communication Profession." Ratified by the GA Board earlier this…

Reading Time: 4 minutes