Adam Raelson: A note before we begin: This article does not argue that any culture is superior or inferior to another, nor that people from one country always behave a certain way. Instead, it explores how cultures tend to perceive…

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By Ana Adi and Thomas Stoeckle Earlier this year, we asked Strategic readers to reconsider what PR should be and do. We argued then that ethical codes and role typologies have not kept pace with the complexity of our work. We…

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Mike Klein: For twenty years, internal communication leaders have struggled to prove strategic value. We've fought for budget, justified headcount, and defended against the perception that we're "just" making announcements and organizing town halls. The Big Shift changes everything. Understanding…

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Erwin Van Overloop: A crisis always strikes unexpectedly. A workplace accident, a cyberattack, a production error that makes the news… Suddenly, your organization is under intense pressure. What you say then – and to whom – determines whether you gain…

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Dustin Siggins:  Clients are addicted to big logos – New York Times, CNBC, The Wall Street Journal. But communications professionals? We’re addicted to results. That means learning how to show clients that it’s not 1995 anymore – and that sometimes…

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By Aniisu K Verghese, PhD: “What emerges in India will not be a copy of US, European or Asian frameworks. It will be shaped by India’s cultural DNA, economic energy, and organisational ingenuity.” “If anything, the rest of the world…

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Gerard Corbett: We are living through an age of manufactured outrage. Social media algorithms reward inflammatory rhetoric, cable news thrives on conflict, and political discourse has devolved into tribal warfare. In this cultural moment, civility—treating one another with basic respect—has…

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Richard Etienne: Quiet people make powerful speakers. That might sound like a contradiction in a world that often equates volume with confidence and visibility with authority. Yet, some of the most compelling communicators aren’t the ones who command attention through…

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Wayne Aspland: Over the past few months, Zora Artis and I have been conducting interviews for our third global study into strategic alignment. We’ve spoken with more than 50 leaders from five continents spanning communication, HR, and strategy. We were…

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Mike Klein: The assumption that organizations have the luxury of changing gradually will likely the biggest casualty of the Age of AI. Organizations moving at incremental speed: careful, deliberate, and focused on preserving stability and continuity are on the verge…

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Angee Linsey: In leadership, confidence doesn’t always disappear with a bang. More often, it fades quietly -- signaled through subtle shifts in behavior, tone, and access. And by the time it’s said out loud, the decision is often already made.…

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Farrell Tan: AI-driven spokespeople and virtual influencers are rewriting the rules of communication. Across Asia, brands are experimenting with synthetic public relations: automating engagement, voice-cloning executives, and letting avatars speak across time zones without sleep or slip-ups. The gains are…

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