by JX Tan: As California Governor Gavin Newsom recently made a controversial comment to “reimagine LA 2.0” amidst smoldering neighborhoods, it’s hard not to feel a sense of déjà vu—and recall the Deepwater Horizon oil spill from 2014 when Tony…

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by Mike Klein and Orla Clancy: A new conversation is beginning to develop among communication professionals about “Communication Leadership.” At its essence, it's about the role of communication professionals as conscious and intentional participants in the events they communicate. In…

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by Dr. Leandro Herrero, The Chalfont Project: Communications, and internal communications in particular, are a crucial piece in organizational life. Its power resides in its obvious role. So obvious that it usually goes without explanation. Then, after the no-explanation, we…

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by Mark Dollins: If employee communicators viewed 2023 as the year that Generative AI knocked at the door, we can easily look at 2024 as the year our global community invited AI into our workspaces to get to know it…

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by Martin Pettinati: We All Want to Be Disruptive…but no one wants to be disrupted. This idea is at the core of how businesses operate: those that succeed and those that don’t. We live in an era in which innovation,…

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In early December, independent issues, crisis and reputation specialist, Rod Cartwright of Rod Cartwright Consulting and Nigel Sarbutts, founder of the The PR Cavalry, announced the launch  of the new Independent Impact 50 Awards. The Independent Impact 50 will provide…

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by Barbara Pesel: Why is it that so many companies and brands look eerily similar? Walk into any boardroom, scroll through a dozen LinkedIn posts, or sit in on industry trend discussions, and it becomes excruciatingly evident — the sameness…

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by Emily Hecker: Credibility is a magic word. To be credible means being believed and trusted. It comes from consistently showing up and delivering on your promises, among other things (more on that in a bit). For many of us…

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WPP is the latest company in the comms and media world to issue a return-to-office edict. Below is the text of the memo to WPP staff from CEO Mark Read: To everyone at WPP I hope you had a restful…

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by Michael Mejer: Imagine seeing your competitor featured in a major publication… again. Meanwhile, your media outreach seems stuck in neutral. It’s a frustrating situation, no question. So what’s leading to the lack of coverage for your company? There are…

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Muck Rack, a leading provider of PR software, announced today that it has acquired Ruepoint, a leading global media intelligence company, to deliver even more robust professional services through curated monitoring, digests and insights, to inform PR and communication decisions…

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Strategic is proud to co-sponsor the #WeLeadComms series of debates in 2025, with the this year’s first, on the question of “Do #Comms Pros Need to Change?” taking place on 28 January at 4PM GMT/11AM Eastern. Strategic founder and publisher…

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