Magazine

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Leadership’s Missing Link: The Case for Integrated Communication

by Rebecca Self, PhD.: When Strategic’s new Editor-in-Chief Mike Klein and I started discussing writing a column, I asked, “How are you defining communication?”  I wondered if the audience was comprised primarily of in-house comms folks like the role he…

Reading Time: 5 minutes

two large groups of people playing tug of war

Don’t Agree Too Soon – some thoughts on “polarization”

by Dr. Leandro Herrero: Polarization gets bad press. It sounds confrontational, born out of rigidity, and it smells trouble. Something less ‘extreme’ will always sound more appealing. Should consensus be the aim? Well, consensus is certainly a blessing when you…

Reading Time: 4 minutes

The Relentless Pace of Change: How Strategic Comms Can Save Your Workplace

by Wayne Aspland The pace of work is unsustainable. Could this be a case of strategic comms to the rescue? Recently, there have been four reports that, together, paint a grim picture of today’s working environment. They talk about organisations…

Reading Time: 5 minutes

the words "measuring internal communication" over papers with charts and graphs on them

Effective internal communication, how to measure and why?

by Edyta Blachowska:  It's well known how to define marketing goals. They have to be SMART. They must define the direction of marketing activities. They must bring profit to our business. And how to define internal communication goals? The same…

Reading Time: 7 minutes

A canoe navigating mountain rapids

When uncertainty is the only constant – time for “strategic risk communication”

by Oluwatobiloba Akerele: Strategic risk communication involves creating clear and consistent messages that keep stakeholders (employees, management, and external partners) well-informed about risks, response strategies, and recovery plans. This type of communication builds trust, improves preparedness, and encourages a culture…

Reading Time: 3 minutes

image of corporate office with headline "opening a capability center"

Communication in Large-Scale Launches: An India Perspective

by Minal Chaterjjee: Large markets like India present unique challenges and opportunities for communicators, especially when leading large-scale expansions. A recent capability center launch we managed in a dynamic business environment reinforced that such initiatives are more than operational exercises,…

Reading Time: 4 minutes

Runner with "IC" on number badge running at front of pack

Internal Comms: Staying Ahead of Big Changes

by Shalini Gupta: Look around - political instability and social unrest are bubbling just below the surface. Polarisation is growing, and businesses are increasingly caught in the crossfire. The old idea that business and politics don’t mix? That ship has…

Reading Time: 4 minutes

Log for the Future of Work Index

The Future of Work Index – In Search of New and Deeper Insights

by Mike Klein: There have been a lot of surveys about internal communication and workplace trends recently. So, when I was approached by @LumApps to help design and support its efforts to gain a better understanding of what is going…

Reading Time: < 1 minute

Cover of "Adopting AI: A People-First Approach"

Book Excerpt: Why are companies so sluggish about adopting AI?

Excerpted from "Adopting AI: A People-First Approach", by Paul Gibbons and James Healy: "If I had asked people what they wanted, they would have said faster horses." usually attributed to Henry Ford In early 2024, The Economist reviewed AI adoption…

Reading Time: 2 minutes

A chess board where one side has "material advantage" (a dominant position)

Material Advantage – finding strategic advantage through comms (with a view from a chess board)

by Jacob R. Robinson: Chess analogies are not uncommon in business. Per the Shannon number, there are trillions of possible combinations in the game that human players and machines continue to learn. In this seemingly endless universe, however, there remains…

Reading Time: 5 minutes

Imagw with words "Poetry in the Workplace"

Poetry in the workplace: a guide

by Aine O’Neill:  In every business we want to make sure that our team members feel valued. Good salaries and benefits play their part, yet we all know they don’t provide the full answer.  At a deeper level what is…

Reading Time: 4 minutes

Book cover with Image of person standing in a doorway

The Sound of Silence: My Journey from Pain to Purpose

by Lisa Bowman: A communication and marketing leader shares her story and some guidance about workplace harassment. For fifteen long months, I endured sexual harassment from a male peer on the Executive Team. As the Chief Marketing and Communications Officer…

Reading Time: 4 minutes

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