By Lenny Zaleski What do you do to drive awareness of policy issues when your organization’s issue is not top of mind for most people? Transportation issues aren’t the first concern most people thought of during the 2020 or 2024…

Reading Time: 5 minutes

by June Holder For communications professionals, the world has taken on a new level of complexity that is making our challenging work even more daunting. Even the largest and most historically stable organizations have been rocked by recent events. We…

Reading Time: 4 minutes

by Kevin Keohane: In the rapidly evolving landscape of artificial intelligence and professional communication, there's a profound truth that often goes unnoticed: The quality of our output is fundamentally determined by the quality of our input. And at the heart…

Reading Time: 3 minutes

by Xanthe Vaughan Williams, Fourth Day PR If you’re not legally required to report on environmental, social and governance ESG, should you be doing it anyway? And if so, what’s the best way to proceed and how much should you…

Reading Time: 4 minutes

by Richard Chang: In today’s workplace, internal communication platforms serve as digital town halls, where employees can voice opinions, share concerns, and collaborate in real-time. However, recent controversies—like those at Meta—have sparked an ongoing debate: How much moderation is too…

Reading Time: 4 minutes

by Yazan Radaideh: Introduction The communications industry is hurtling toward an AI-dominated future, and frankly, we’re not ready. Tools like ChatGPT and sentiment analyzers promise efficiency, but their reckless adoption risks eroding public trust and amplifying systemic biases. Let’s be…

Reading Time: 3 minutes

By Daniel Mendez, Founder of #CommsJobs Many people ask me for my golden advice on using Generative AI (GenAI) in corporate communications. My answer? Don’t self-sabotage. GenAI platforms are fantastic at some things but awful at others. The key is…

Reading Time: 2 minutes

The Institute of Internal Communication (IoIC) has launched a new initiative to sustain standards and trust in internal communication in the age of AI - its AI Ethics Charter. Developed in collaboration with IoIC’s most experienced members, the Charter sets…

Reading Time: < 1 minute

by Pascal Corbé In the world of strategic communications, particularly within development cooperation, there’s an increasing emphasis on "controlling the narrative." This is not an abstract concern—it is playing out in real-time, most notably in the standoff surrounding USAID, fueled…

Reading Time: 3 minutes

by Caroline Kealey: One thing we can probably all agree on is that 2025 is off to one hell of a start. It’s shaping up to be a doozy of a year: We’ve got mind bending polycrises, the normalization of…

Reading Time: 4 minutes

by Andras Vicsek: In a world of constant disruptions—geopolitical challenges, rapid advancements in AI, energy concerns, and more—the greatest challenge for organizations isn’t just adapting; it’s staying resilient. Change is no longer an event; it’s a way of life. In…

Reading Time: 7 minutes

The Public Relations and Communications Association (PRCA) has created a Large Agency Forum to engage the largest employers in the industry on issues related to reputation, representation and investment. The Large Agency Forum will provide a confidential space for agency…

Reading Time: 2 minutes