Saturday, August 02, 2025
by Rebecca Self, PhD.: When Strategic’s new Editor-in-Chief Mike Klein and I started discussing writing a column, I asked, “How are you defining communication?” I wondered if the audience was comprised primarily of in-house comms folks like the role he…
Reading Time: 5 minutes
by Dr. Leandro Herrero: Polarization gets bad press. It sounds confrontational, born out of rigidity, and it smells trouble. Something less ‘extreme’ will always sound more appealing. Should consensus be the aim? Well, consensus is certainly a blessing when you…
Reading Time: 4 minutes
by Wayne Aspland The pace of work is unsustainable. Could this be a case of strategic comms to the rescue? Recently, there have been four reports that, together, paint a grim picture of today’s working environment. They talk about organisations…
Reading Time: 5 minutes
by Edyta Blachowska: It's well known how to define marketing goals. They have to be SMART. They must define the direction of marketing activities. They must bring profit to our business. And how to define internal communication goals? The same…
Reading Time: 7 minutes
by Oluwatobiloba Akerele: Strategic risk communication involves creating clear and consistent messages that keep stakeholders (employees, management, and external partners) well-informed about risks, response strategies, and recovery plans. This type of communication builds trust, improves preparedness, and encourages a culture…
Reading Time: 3 minutes
by Minal Chaterjjee: Large markets like India present unique challenges and opportunities for communicators, especially when leading large-scale expansions. A recent capability center launch we managed in a dynamic business environment reinforced that such initiatives are more than operational exercises,…
Reading Time: 4 minutes
by Shalini Gupta: Look around - political instability and social unrest are bubbling just below the surface. Polarisation is growing, and businesses are increasingly caught in the crossfire. The old idea that business and politics don’t mix? That ship has…
Reading Time: 4 minutes
by Mike Klein: There have been a lot of surveys about internal communication and workplace trends recently. So, when I was approached by @LumApps to help design and support its efforts to gain a better understanding of what is going…
Reading Time: < 1 minute
Excerpted from "Adopting AI: A People-First Approach", by Paul Gibbons and James Healy: "If I had asked people what they wanted, they would have said faster horses." usually attributed to Henry Ford In early 2024, The Economist reviewed AI adoption…
Reading Time: 2 minutes
by Jacob R. Robinson: Chess analogies are not uncommon in business. Per the Shannon number, there are trillions of possible combinations in the game that human players and machines continue to learn. In this seemingly endless universe, however, there remains…
Reading Time: 5 minutes
by Aine O’Neill: In every business we want to make sure that our team members feel valued. Good salaries and benefits play their part, yet we all know they don’t provide the full answer. At a deeper level what is…
Reading Time: 4 minutes
by Lisa Bowman: A communication and marketing leader shares her story and some guidance about workplace harassment. For fifteen long months, I endured sexual harassment from a male peer on the Executive Team. As the Chief Marketing and Communications Officer…
Reading Time: 4 minutes
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