Tag: strategic communication

Sonya Cullington: Compliance Without Conviction If you work in communications, you have probably led or supported an AI adoption programme that hit all its adoption targets. Everyone attended the functional training lunch and learn sessions. The launch went well, the…

Ayesha R. Nicholls: As millions around the world tune in to watch breathtaking goals, dramatic saves and nail-biting penalty shootouts at the FIFA World Cup, another competition is unfolding beyond the boundaries of the pitch.  This competition is not for…

Maximilian Miguletz: Corporate communications and PR functions increasingly resemble a content factory with a strategy label stuck on the side. The output is relentless. Campaigns roll out across markets in days, while leadership statements are drafted and published within hours.…

Nishant Saxena: There is a story that repeats itself with depressing regularity in boardrooms around the world. A company hits turbulence. Revenue dips. The CFO opens a spreadsheet and begins drawing lines through everything that doesn't produce a widget, close…

by Sean Trainor: Strategic communications – a function that often finds itself at the crossroads of two seemingly disparate objectives: performance and reputation. Some say it’s about boosting the bottom line, others argue it’s all about polishing the company’s image.…

By Louise Thompson: We've all been the new kid at some point in our lives, haven't we? (I still remember that feeling of having to be peeled away from my mom when I started nursery!) But when you start a…