Tag: PRCA

The Public Relations and Communications Association (PRCA) will launch the first independent quality certification for AI and martech tools serving the PR industry. The certification is being developed by the PRCA Innovation Working Group, a practitioner-led body of agency leaders,…

Mike Klein, Editor-in-Chief The London-headquartered PRCA has this week released what it calls “a new definition of public relations,” produced following a member-only consultation process: "Public relations is the strategic management discipline that builds trust, enhances reputation and helps leaders…

The PRCA has commissioned CBI Economics, the CBI’s independent economic consultancy division, to assess the economic, social and strategic value of the public relations sector in the UK. The research, to be published later this year, will establish a robust,…

London Wednesday, 28 January The Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) have written a joint letter to journalism membership organisations and media trade titles following concerns that PR professionals have pitched stories to…

The Public Relations and Communications Association (PRCA) has announced that Kirsty Leighton, Founder and Group CEO of Milk & Honey PR, will become Chair of its Management Board following the Association’s Annual General Meeting (AGM) in September. Kirsty’s appointment follows…

The Public Relations and Communications Association (PRCA) has proposed new industry guidelines aimed at improving the new business pitch process in public relations.   “The new business pitch process is the lifeblood of the public relations industry, but agencies and…

DR Patricia Harned (pictured), CEO of the US-based Ethics and Compliance Initiative (ECI), has joined the global PRCA Ethics Council. The PRCA and ECI jointly announced in recent weeks a new strategic partnership to field a global, industrywide survey based…