by Dustin Siggins: Public relations professionals are celebrating recent news that Large Language Model (LLM) AI systems are supercharging the industry. After years of PR supposedly being mostly dead—since anyone can draft something with AI and post it online—the branding gods are suddenly…

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by Gerard F. Corbett: In today's hyper-connected world, where every corporate action faces instant scrutiny and authenticity has become currency, public relations has undergone a fundamental transformation. As we celebrate World PR Day, it's time to acknowledge a paradigm shift…

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by Sarah Waddington CBE; CEO, PRCA: Back in 2015, I edited the very first #FuturePRoof book, with the bold ambition of asserting the value of public relations.  Crowdsourced and featuring some of industry’s pre-eminent domain experts, the intention was to…

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(The following is an excerpt from "Takeaways" by noted PR leader Marc C. Whitt) There’s a certain kind of person who makes everything feel manageable, even in the middle of a storm. In the world of nonprofit public relations, that…

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by Abdullah Inayat: In today’s hyper-connected world, audiences aren’t just buying products, they’re buying beliefs, stories, and shared values. With growing awareness of climate change, social inequality, and global crises, consumers have shifted from asking What does this brand sell?…

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by James McCann: In 2017, I set up ClearStory in a North Dublin library with €500, a second-hand laptop, and a conviction that global PR could be done differently. I’d just wrapped up my role at Web Summit, where I’d…

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by Dustin Siggins: This year, over $4 billion will be spent on lobbying in Washington and across dozens of states. And a lot of it will be wasted because advocates and activists will approach lawmakers and their support staff for the…

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by Marc Whitt: Let’s be honest: public relations isn’t always easy. There are long days, tight deadlines, unexpected crises, and moments when the stress can feel overwhelming. But if you've been in this field long enough, you know something else,…

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by Dustin Siggins: The first rule of communications is to avoid self-inflicted injuries…so why do so many communications industry owners, executives, and thought leaders bash their clients on LinkedIn? As reasonable as it might seem to vent steam sometimes, it’s…

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By Ana Adi and Thomas Stoeckle:  Where PR is coming from and how it looks today Public relations as a profession might be merely 100 years old yet the business of persuasion is as old as humankind. The preoccupation with…

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London, 13th March 2025 – The International Communications Consultancy Organisation (ICCO) is excited to unveil the sponsors and partners supporting this year’s edition of PR in Cannes, set to take place on 18th June 2025 at the iconic LBB Beach during…

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by Helio Fred Garcia: For most of my 44-year career I have believed that PR people – even at the senior-most levels – fundamentally mis-define, and therefore marginalize, our role. We see ourselves, and are often seen by leaders, as…

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