Dustin Siggins:  Clients are addicted to big logos – New York Times, CNBC, The Wall Street Journal. But communications professionals? We’re addicted to results. That means learning how to show clients that it’s not 1995 anymore – and that sometimes…

Reading Time: 4 minutes

Mike Klein: I've attended practitioner conferences where in-house teams compare notes, internal communications gatherings focused solely on employee-side issues, and countless mixed events where consultants and clients maintain careful professional distance.  But I'd never attended an agency-focused conference—where top global…

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Mike Klein: Day One of the ICCO Global Summit in Mumbai offered a snapshot of things that are top of mind for top global communication and PR agency leaders, and indeed, some which are keeping them awake at night.  Certain…

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Erla Björg Eyjólfsdóttir: In today’s always-on communication environment, every opinion has the potential to  become a headline — and every social post can ripple across the reputational ecosystem of a brand.  For public relations (PR) professionals, this reality presents a…

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Farrell Tan: AI-generated spokespeople are no longer a novelty -- they’re part of the communications mix. From virtual brand ambassadors to voice-cloned executives, synthetic personas now represent companies, products, and causes across industries. The question isn’t whether brands will use…

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Mark Harrington:   Communicating today requires the delicate navigation of a fraught news cycle, where geopolitical tensions, global trade disruptions and ongoing conflicts dominate headlines, all while audiences are increasingly sceptical of corporate noise. In pushing out company news or…

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A Panel Discussion with Dustin Siggins, Evan Boyer, and Dave Dziok: Which do clients prefer – big firms with deep benches and huge resources, or small agencies with experienced owners who can pivot on a dime? The answer is…it depends.…

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Stephen Waddington: A Strategic contributor aims to solve the problem at the heart of our value proposition. Public relations has been chasing legitimacy for more than a century. We talk about being strategic, sitting at the management table, and contributing…

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Gerard F. Corbett: The AI revolution is transforming public relations from a tactical discipline into a strategic powerhouse.  Rather than a threat, AI can help amplify PR’s roles while creating new opportunities for impact.  Consider the following: From Gatekeepers to…

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Video courtesy of Dustin Siggins: PR Week’s decision to include White House Press Secretary Karoline Leavitt on its 2025 Power List has ignited a heated debate in the communications field. The Power List is designed to recognize influence and impact,…

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Marc C. Whitt: In our fast-paced, tech-forward world of public relations, it’s easy to get swept up in the latest tools and platforms. AI-driven media monitoring, influencer dashboards, predictive analytics, immersive AR/VR storytelling—each promising more reach, more speed, more dazzle.…

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Michael Mejer: If you can’t sum up your strategy in one sentence, you don’t have a strategy. You have a secret. And secrets don’t scale. We’re operating in a fast-paced world flooded with information. Attention spans are short, trust is…

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