A Panel Discussion with Dustin Siggins, Evan Boyer, and Dave Dziok: Which do clients prefer – big firms with deep benches and huge resources, or small agencies with experienced owners who can pivot on a dime? The answer is…it depends.…

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Stephen Waddington: A Strategic contributor aims to solve the problem at the heart of our value proposition. Public relations has been chasing legitimacy for more than a century. We talk about being strategic, sitting at the management table, and contributing…

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Gerard F. Corbett: The AI revolution is transforming public relations from a tactical discipline into a strategic powerhouse.  Rather than a threat, AI can help amplify PR’s roles while creating new opportunities for impact.  Consider the following: From Gatekeepers to…

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Video courtesy of Dustin Siggins: PR Week’s decision to include White House Press Secretary Karoline Leavitt on its 2025 Power List has ignited a heated debate in the communications field. The Power List is designed to recognize influence and impact,…

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Marc C. Whitt: In our fast-paced, tech-forward world of public relations, it’s easy to get swept up in the latest tools and platforms. AI-driven media monitoring, influencer dashboards, predictive analytics, immersive AR/VR storytelling—each promising more reach, more speed, more dazzle.…

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Michael Mejer: If you can’t sum up your strategy in one sentence, you don’t have a strategy. You have a secret. And secrets don’t scale. We’re operating in a fast-paced world flooded with information. Attention spans are short, trust is…

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by Dustin Siggins: Public relations professionals are celebrating recent news that Large Language Model (LLM) AI systems are supercharging the industry. After years of PR supposedly being mostly dead—since anyone can draft something with AI and post it online—the branding gods are suddenly…

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by Gerard F. Corbett: In today's hyper-connected world, where every corporate action faces instant scrutiny and authenticity has become currency, public relations has undergone a fundamental transformation. As we celebrate World PR Day, it's time to acknowledge a paradigm shift…

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by Sarah Waddington CBE; CEO, PRCA: Back in 2015, I edited the very first #FuturePRoof book, with the bold ambition of asserting the value of public relations.  Crowdsourced and featuring some of industry’s pre-eminent domain experts, the intention was to…

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(The following is an excerpt from "Takeaways" by noted PR leader Marc C. Whitt) There’s a certain kind of person who makes everything feel manageable, even in the middle of a storm. In the world of nonprofit public relations, that…

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by Abdullah Inayat: In today’s hyper-connected world, audiences aren’t just buying products, they’re buying beliefs, stories, and shared values. With growing awareness of climate change, social inequality, and global crises, consumers have shifted from asking What does this brand sell?…

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by James McCann: In 2017, I set up ClearStory in a North Dublin library with €500, a second-hand laptop, and a conviction that global PR could be done differently. I’d just wrapped up my role at Web Summit, where I’d…

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