Tag: executive communication

Woman CEO reviewing copy next to ghostlike man in suit tapping at typewriter keyboard

Ghostwriting for CEOs: what it taught me about adapting tone and trust

by Amanda Swennes: Ghostwriting is equal parts art, empathy, and espionage, especially when your “voice” must channel someone else’s. Over the last few years, I’ve ghostwritten for three CEOs who couldn’t have been more different in tone, temperament, and approachability.…

Reading Time: 4 minutes

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