By Ana Adi and Thomas Stoeckle Earlier this year, we asked Strategic readers to reconsider what PR should be and do. We argued then that ethical codes and role typologies have not kept pace with the complexity of our work. We…

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Erla Björg Eyjólfsdóttir: In today’s always-on communication environment, every opinion has the potential to  become a headline — and every social post can ripple across the reputational ecosystem of a brand.  For public relations (PR) professionals, this reality presents a…

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By Silvia Cambie: Our anxieties around AI are often based on our working lives’ most transformative experiences, those that have shaped who we are personally and professionally. I haven’t stopped being excited about AI since my days experimenting with IBM…

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DR Patricia Harned (pictured), CEO of the US-based Ethics and Compliance Initiative (ECI), has joined the global PRCA Ethics Council. The PRCA and ECI jointly announced in recent weeks a new strategic partnership to field a global, industrywide survey based…

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