Tag: SEO

Poster with a globe under a magnifying glass and the slogan "GEO is the new SEO - make it work for you"

GEO Is the New SEO: How PR Agencies Can Use GenAI Engine Optimisation (GEO) to Win Clients

Jack Richards: We’re living in a world where search doesn’t just begin with Google anymore - it starts with Generative AI (think ChatGPT, Claude, Gemini, etc). Whether it’s a CMO asking ChatGPT for a shortlist of top PR agencies or…

Reading Time: 3 minutes

Holographic map of globe with network connections above the map

AI is rewriting the rules of influence – a look at AI Optimization

by Jo Eyre: I’ve spent the past 18 years working across both communications and marketing, from global multinationals to scrappy startups, agency-side to running my own business. That dual lens has let me watch the landscape shift in real time:…

Reading Time: 4 minutes

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