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Cracked ground with the words "Say" and "Do" on the left and right side of the central crack

Confronting Say-Do Gaps: Insights from the Communication Leadership Summit

Mike Klein: At the inaugural Communication Leadership Summit last month in Brussels, I participated in a discussion about the pervasiveness of “say-do gaps” in organizations, which brought together seasoned communicators from across Europe and beyond—agency veterans, in-house practitioners, sector specialists,…

Reading Time: 4 minutes

News from Strategic

NEWS: Strategic Magazine Partners with ONA Summit 2025

Strategic Magazine is pleased to announce its partnership as official media partner for the Organizational Network Analysis Summit 2025, taking place virtually November 5-6. For communication professionals, organizational network analysis provides critical insights into influence patterns, information flows, and stakeholder…

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From Change to Transformation to Transition

Change to Transformation to Transition – the next wave

Sharon O'Dea: “We’re not just experiencing another round of “transformation.” Earlier this month, I attended a talk by Derk Loorbach, a Dutch academic renowned for his work on large-scale societal transitions—think shifts from fossil fuels to sustainability, or from extractive…

Reading Time: 5 minutes

News from Strategic

NEWS: New CIPR President-Elect Confirmed

News from CIPR: Dan Gerrella Chart.PR, Dip CIPR, FCIPR has been named the 2026 President-Elect of the Chartered Institute of Public Relations (CIPR). Dan is Associate Director at Liz Male Consulting and brings more than a decade of experience working…

Reading Time: 2 minutes

The word "storylistening" in a thought bubble above an illustrated conversation of office employees at a conference table

Storylistening: The Forgotten Superpower of Communication Professionals

Erwin Van Overloop: Many communication professionals face the same challenges: campaigns fail to resonate, change programs stall, employees provide limited honest feedback, and survey results feel empty or biased. Meanwhile, one crucial question remains: what is really happening on the…

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"#InternalComms: Essential or Obsolete?" words shadowed against a charcoal gray background

Will AI make #internalcomms essential or obsolete? A senior #IC leader explores the critical challenges

Mike Klein, Editor-in-chief: In this installment of Strategic Conversations, I explore AI's implications for internal communication with Louise Wadman, a senior communication leader with extensive experience across major financial services organizations including Barclays and RBS. Louise is currently conducting research…

Reading Time: 4 minutes

"Respect or Sympathy" in white letters against a navy blue background

Do we want respect – or sympathy?

Sia Papageorgiou: There’s a trend I see on LinkedIn and other platforms that makes my heart sink every time. You’ve probably seen it too. Posts asking: “What are the top five ridiculous things you’ve been asked to do as a communication…

Reading Time: 5 minutes

PRCA Statement on the Manchester Terror Attack

NEWS: PRCA Statement on Manchester Terror Attack

Following the devastating terror attack in Manchester yesterday, in which two Jewish people were murdered on their way to synagogue, we extend our deepest condolences to all those affected, including colleagues in our communications community who may be grieving or…

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Brash brightly colored poster saying "Why I Don't Care About Reputation"

Why I don’t care about ‘reputation’

Amanda Coleman: The word reputation has gained a bad reputation itself over recent years. It has become synonymous with protecting the business by whatever methods are required and often at the expense of people affected by a problem.  Public inquiry…

Reading Time: 4 minutes

Saudi Arabian flag flying in Riyadh

“Our Communication Unites Us on National Day” – a view from the Kingdom

Abdullah Inayat: Ninety-five years of unity, renaissance, and giving… This is the Saudi National Day, the heartbeat of pride in the heart of every citizen, and the memory of a nation that embodies the cohesion of leadership and people in…

Reading Time: 2 minutes

Flying Superman-like figure with M on its chest, with slogan "Time to let the marketers drive culture change."

Attention IC & HR: It’s Time for the Marketers to Lead Culture Change

Kevin Keohane: The Brandpie report “The Tipping Point” reveals a startling truth: the role of the CMO is no longer tethered to customers alone. CMOs are now stepping over the velvet ropes into domains historically controlled by HR and Internal…

Reading Time: 2 minutes

Woman employee looking pressured at desk with crack running down middle of picture and "QUIET CRACKING" on her computer screen

Quiet Cracking – when employees can’t take the pressure

Anthony Monks: In 2025, a new term has entered the workplace lexicon: quiet cracking. First coined by TalentLMS, this evocative phrase captures a subtle, but growing emotional strain within modern organisations.  It is an internal tension that doesn’t explode like…

Reading Time: 6 minutes

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