Neville Hobson, ABC: AI is quietly dismantling the logic of billing by the hour. For communication consultants, the real test is whether your pricing reflects what clients actually buy from you – judgement, authority and outcomes – not how long…

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By Ana Adi and Thomas Stoeckle Earlier this year, we asked Strategic readers to reconsider what PR should be and do. We argued then that ethical codes and role typologies have not kept pace with the complexity of our work. We…

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Erwin Van Overloop: A crisis always strikes unexpectedly. A workplace accident, a cyberattack, a production error that makes the news… Suddenly, your organization is under intense pressure. What you say then – and to whom – determines whether you gain…

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Hosted by Sia Papageorgiou. What is involved?  Strategic is introducing a Mastermind program consisting of 6 interactive 90-minute bi-weekly sessions across 3 months, starting in January 2026. Participants join peers, solve real problems, and leave with concrete actions. Who is…

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Richard Etienne: Quiet people make powerful speakers. That might sound like a contradiction in a world that often equates volume with confidence and visibility with authority. Yet, some of the most compelling communicators aren’t the ones who command attention through…

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Wayne Aspland: Over the past few months, Zora Artis and I have been conducting interviews for our third global study into strategic alignment. We’ve spoken with more than 50 leaders from five continents spanning communication, HR, and strategy. We were…

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Jennifer Wah: The following anecdote is fictional and presents an imaginary ethical dilemma from a real-life scenario almost 50 years ago.  The year is 1977, and you’ve just started working in communications at the Ford Motor Company, where a car…

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Mike Klein: I've attended practitioner conferences where in-house teams compare notes, internal communications gatherings focused solely on employee-side issues, and countless mixed events where consultants and clients maintain careful professional distance.  But I'd never attended an agency-focused conference—where top global…

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Erla Björg Eyjólfsdóttir: In today’s always-on communication environment, every opinion has the potential to  become a headline — and every social post can ripple across the reputational ecosystem of a brand.  For public relations (PR) professionals, this reality presents a…

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Mike Klein and Ambuj Dixit: As AI reshapes the future of work globally, India sits at a unique intersection—home to hundreds of Global Capability Centers (GCCs), a rapidly growing domestic corporate sector, and cultural patterns that both complement and challenge…

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Mike Klein: At the inaugural Communication Leadership Summit last month in Brussels, I participated in a discussion about the pervasiveness of “say-do gaps” in organizations, which brought together seasoned communicators from across Europe and beyond—agency veterans, in-house practitioners, sector specialists,…

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Strategic Magazine is pleased to announce its partnership as official media partner for the Organizational Network Analysis Summit 2025, taking place virtually November 5-6. For communication professionals, organizational network analysis provides critical insights into influence patterns, information flows, and stakeholder…

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