Magazine

Large video screen with two sides, the left a white screen with the letters "internal comms" and the right a blue screen with "marketing" written on it

Content Creation: Internal Communications Versus Marketing What’s the difference and why does it matter?

by Shaun Randol: I see a lot of organizations advertising job roles for content managers for internal communications and content creators for marketing. Is it a difference in semantics or an unwitting slip-up?  Those who write job descriptions for the…

Reading Time: 3 minutes

Image of 21st and 20th century technologies with caption "The Amazing Century 1926-2026

The Amazing Century: 1926-2026

by Ezri Carlebach: The story of the past hundred years is the story of technology driving change. Electricity, atomic energy, nuclear weapons, computers, the Internet, genetic engineering, artificial intelligence, drones, rockets, robotics… but beyond that, it’s the story of how…

Reading Time: 6 minutes

Clarissa van Emmenes

Enhancing Customer Lifetime Value through Strategic Communication

by Clarissa van Emmenes: Customer relationships are the cornerstone of business success, yet many organisations underestimate the role of communication in shaping those relationships. Beyond informing or persuading, communication has the power to build trust, strengthen connections, and foster loyalty.…

Reading Time: 3 minutes

A digital image of a computer-imaged brain with a double edged sword in the middle

Embracing AI in Internal Communications: A Double-Edged Sword

by Anthony Monks: Artificial Intelligence (AI) is dominating workplace conversations and internal communications is no exception. Promising faster workflows, richer insights and hyper-personalised content, AI offers incredible opportunities to transform how organisations connect with their people. But with opportunity comes…

Reading Time: 5 minutes

arrow pointing rightward

Decisive Leadership Needs a Modern Approach: Welcome to “Command & Control 2.0”

by Mike Klein and Janet Hitchen: As waves of political, social, and economic turmoil sweep across markets, we’re seeing signs that some executives are shifting - or are likely to shift - towards what we call "Command and Control 2.0".…

Reading Time: 2 minutes

woman steering boat through stormy seas

Communicating through chaos: focus on ethics, connection, safety

by Ann-Marie Blake: About a month ago, I was a guest on a webinar that posed some tough but timely questions about communicating through chaos. We’re living through a time of disruption: geopolitical instability, deepening divisions, and a flood of…

Reading Time: 2 minutes

Match on the verge of burning out

How to cope with organisational change AND lead Communications for it (without losing your sanity…)

by Louise Thompson: Tell me if you've ever been in this position? As a comms leader, you are asked to lead the development of a strategy and a narrative for some upcoming organisational change. Perhaps as a communications manager, you…

Reading Time: 5 minutes

highway sign showing "tactical 1km" and "strategic 100km"

Strategic by title, tactical by task

What the 2025 CSCE professional development survey reveals about growth, recognition, and the myth of mastery in communication. by Sia Papageorgiou FRSA, FCSCE, SCMP, Co-founder, Centre for Strategic Communication Excellence If you’ve been working in communication long enough, you’ve probably…

Reading Time: 4 minutes

Abstract image with words "why change fails" superimposed

Why change fails when middle managers aren’t equipped to communicate

by Nikki Brooks "That’s not my job. The comms team should be handling this." Sound familiar? Middle managers are expected to be the bridge between leadership and employees during change. But without the right tools, training, or buy-in, they don’t…

Reading Time: 4 minutes

Image of human on left and robot (represemting AI) on the right with a question mark between them

A.I.’s Limits: Where Human Judgment Outshines in Critical Decisions

by Elie Jacobs In the final moments of the Apollo 11 crew's descent to the lunar surface, an unexpected warning light flashed: “1202.” Neither Neil Armstrong nor Buzz Aldrin recognized the error code. With only minutes of fuel remaining, they…

Reading Time: 3 minutes

Lit path in twilight

The PATH to Impact: How to Get Strategy Communication Right

by Dr. Michael Gerharz: There’s a stubborn myth out there: that the best strategy is the one that’s the most clever, the most nuanced, the most complex. But everyone who’s ever had to put a strategy into practice knows that…

Reading Time: 5 minutes

Two Indian colleagues having a conversation by a laptop at a desk

Karma, Meritocracy, and More. Where Indian and U.S. Business Culture Overlap

by Adam Raelson: Discussions about business culture often focus on regional differences, but this time, we’d like to explore a seemingly unlikely similarity: how certain core cultural values align strikingly to drive professional success in India and the United States.…

Reading Time: 3 minutes

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