Magazine

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From GenAI to ‘Real AI’: why comms needs to care about data

by Silvia Cambie: Artificial intelligence is nothing new. It has been around since the 1950s when computer scientist John McCarthy coined the term. In the past ten years, thanks to big data, Cloud computing and mobile devices, AI has been…

Reading Time: 3 minutes

A conversation in the future (AI image)

It’s time for the Communication Profession to start talking

by Wayne Aspland: Announcing the release of a new paper and slide show about the future of the communication profession. The aim of #Comms2030 is to spark a conversation about our future direction in a rapidly changing world. Over the…

Reading Time: 3 minutes

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The Confidence Paradox: Why Smart Leaders Often Feel Like Imposters

by Advita Patel: Do you ever wonder why some of the most capable leaders struggle with confidence the most? It's not just you; there's a fascinating paradox at play. You might be surprised to learn that the higher people climb…

Reading Time: 4 minutes

Image of robot surrounded by crowd

Leading AI Change When Nobody Trusts You

by Dana Poole: 63% think business leaders deliberately mislead them. 88% fear job loss. And here you are, tasked with implementing #AI in your organisation. Welcome to the toughest challenge in #changeleadership - driving #AItransformation in an era of broken…

Reading Time: 4 minutes

"We all can do it" - women empowered

For ALL Women and Girls: Rights. Equality. Empowerment.

by Sia Papageorgiou: There’s a Greek proverb my mother often says: “Dip your tongue in your brain before you speak.” It’s a reminder that words carry weight, and once spoken, they can’t be undone. As a culturally and linguistically diverse (CALD)…

Reading Time: 6 minutes

“We rent clients, we don’t own them” — Simon Rhind-Tutt at PRCA NewBizFest

By Orla Clancy Along with agency founders, CEOs, directors, heads of growth, commercial directors, and new business directors, I had the pleasure of attending the inaugural PRCA NewBizFest in London. Sarah Waddington, Interim CEO, PRCA, introduced the day, and spoke…

Reading Time: 3 minutes

Leading the Listening Organization

The Age of Listening: Are you in?

by Howard Krais: Just over a year ago, the book “Leading the Listening Organisation” that I co-authored with Kevin Ruck and Mike Pounsford was published.   Central to the book is the belief that we have entered a time where listening…

Reading Time: 2 minutes

News from Strategic

NEWS: New CIPR study finds ‘Missing Women’ in public relations management

Nearly two-thirds of women working in public relations have experienced gender-based discrimination or harassment, according to a new report exposing the systemic gender barriers in the public relations profession. Published ahead of International Women's Day, the report explores the gap of nearly…

Reading Time: 3 minutes

Wind barrier in the Netherlands

Internal communication priorities and barriers… and how AI will change the game

by Wayne Aspland: Recent Gallagher Employee Communications Reports suggest our profession has been in Groundhog Day for years. Thanks to AI and accelerating change, that’s all about to change according to a new paper being published next week. Recently, I…

Reading Time: 3 minutes

NewBizFest 2025: PRCA Matchmaker’s Commitment to New Business Success

By Debbie Little, Head of Matchmaker & Sponsorship, PRCA For PR agency leaders, one of the biggest challenges is driving business growth in an increasingly competitive industry. This challenge is compounded by ongoing debates about the effectiveness of the pitch…

Reading Time: 3 minutes

Overwhelmed worker at desk

How much ‘Employee Engagement’ is too much?

by Shaun Randol: At my previous job I could choose from at least 52 applications (apps) and programs to do my work. On any given week I logged in to 17 of those apps. Every month I used nine more…

Reading Time: 4 minutes

Stop light on a hazy night

It’s time to stop: some guidance for #CommsPros in the current chaos

by Mike Klein, Editor-in-Chief, Strategic: As the world moves from crisis to chaos, what can communication leaders and professionals do?   How do we make ourselves relevant, central, and critical - even as our organizations and communities attempt to navigate a…

Reading Time: 2 minutes

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