by Natasha Plowman: In times of disruption, transition and the shifting global, geo-political, social and planetary chaos we are in, the wider comms and PR industry seems to start navel gazing and hand wringing of what it all means for…

Reading Time: 5 minutes

by Shel Holtz: Employees are often the last stakeholder group to get any attention. That's problematic on a number of levels. Employees are not only the people who keep the organization running, but they are also the most credible source…

Reading Time: 8 minutes

By Janet Hitchen and Mike Klein : Between ever-increasing workloads and the whiplash from waves of political, social, and economic turmoil sweeping the world, communication leaders are facing extraordinary pressure. Based on what we are hearing from our peers, there…

Reading Time: 5 minutes

by Abhi Shanker: During a meeting with an external vendor earlier today, they mentioned, "if you want to conduct randomized training for your employees, don’t bother training them." It took me a moment to understand the statement, but it clearly…

Reading Time: 3 minutes

The ICCO World PR Report 2024-2025 has officially launched, offering a comprehensive overview of the key trends, challenges, and opportunities shaping the global PR industry. This year’s findings underscore AI adoption, reputation management, geopolitical influence, and ethical leadership as defining…

Reading Time: 3 minutes

By Ana Adi and Thomas Stoeckle:  Where PR is coming from and how it looks today Public relations as a profession might be merely 100 years old yet the business of persuasion is as old as humankind. The preoccupation with…

Reading Time: 4 minutes

by Dr. Aniisu K. Verghese: Internal communication (IC) isn’t ‘extra credit’ work. It’s the foundation of a thriving organization. Yet, many leaders see it as an administrative task, something to ‘get done’ rather than a strategic driver of success. This…

Reading Time: 3 minutes

by Shaun Randol: Clinging to a traditional false divide results in redundancy and missed opportunities. Most corporate comms teams operate like medieval fiefdoms, with internal and external groups jealously guarding their territories. ⚔️ Mixternal comms is about to storm the…

Reading Time: 2 minutes

by Kristal Leung: Internal communicators have long struggled to prove their impact. Open rates, clicks, and engagement scores are easy to track, but do they really tell us if our messages are making a difference? In a world where AI…

Reading Time: 3 minutes

Dr. Leandro Herrero's Monthly Column for Strategic: The work of Dr Iain McGilchrist on the brain’s hemispheres, challenges the simplistic notion that the brain’s left and right hemispheres serve distinct, modular functions, one for logic, the other for creativity. Instead,…

Reading Time: 4 minutes

London, 13th March 2025 – The International Communications Consultancy Organisation (ICCO) is excited to unveil the sponsors and partners supporting this year’s edition of PR in Cannes, set to take place on 18th June 2025 at the iconic LBB Beach during…

Reading Time: 2 minutes

by Minal Chatterjee: Imagine waking up to find your entire kitchen rearranged overnight. The coffee mugs are where the plates used to be, the fridge is now on the opposite side of the room, and for some reason, the toaster…

Reading Time: 3 minutes