THE Chartered Institute of Public Relations (CIPR) has become the first professional body to achieve the National Equality Standard (NES). The global body for the PR profession also becomes the first organisation to be assessed for the work and culture…

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THE Global Alliance for Public Relations and Communications officially launched ‘The World’s First Online History of Public Relations’, a joint initiative with the Museum of Public Relations (USA). The newly released digital resource, hosted on the Museum website, documents the…

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TO address a global talent and recruitment challenge within the public relations field, a new report titled ‘Seeking a New Way of Working in the Public Relations Industry – A Global View from Emerging Young Public Relations Professionals’ carried on…

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THE Public Relations and Communications Association (PRCA) has announced the appointment of James Hewes (pictured) as its chief executive. Hewes is currently president and chief executive at FIPP, the international network for global media. He will take up his PRCA…

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I started Strategic in 2020 as an online membership publication by PR and communications experts for CEOs in the USA, UK and Ireland, writes Orla Clancy, founder at Strategic. At the start of the Covid-19 pandemic, communications professionals worldwide were…

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THE Public Relations and Communications Association (PRCA) Public Affairs Board – the professional body that represents the lobbying industry – has urged the Government to think again about how to improve the current legal framework governing lobbying. Continue reading or…

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THERE is no one way to write a good brief, writes Dr Stuart Thomson. Ask a host of communications professionals and they will have a list of horror stories alongside advice on what makes a good brief. But get the…

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ASK anyone from all sectors across the PR industry, 2023 has been a strange year for business development, writes Katie Hawkins, Mixology Communications. Continue reading or listen here: [audio m4a="https://strategic-hq.com/wp-content/uploads/2023/10/Katie-Hawkins.m4a"][/audio] The start of the year was all doom and gloom…

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JUST when it felt like the communications industry had successfully weathered the challenges of the pandemic era, global instability and inflation brought a fresh set of issues, writes Lucia Barbato. Continue reading or listen here: [audio m4a="https://strategic-hq.com/wp-content/uploads/2023/10/Lucia-Barbato.m4a"][/audio] 2024 will be…

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MEMBERS of the PRCA have today voted to move to a new streamlined management and governance structure. Far-reaching changes will both simplify and strengthen governance, oversight, transparency and decision-making. The changes were approved at the annual general meeting of the…

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NEW research from the Chartered Institute of Public Relations (CIPR) has found that up to 40 per cent of tasks performed by public relations professionals are now assisted by AI tools. The report reveals that, while the adoption of AI…

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WHEN a crisis emerges the communication response is ‘we have got this under control’ quickly followed by ‘we are doing a good job’, writes Amanda Coleman, author and director of Amanda Coleman Communications Ltd. All of that is fine if…

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