Magazine

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When the messenger needs a moment

by Jen Armel: May marks Mental Health Awareness Month in both Canada and the United states - a time to reduce stigma, encourage open conversations and champion support. As communications professionals, we often craft the narratives that bring these initiatives…

Reading Time: 2 minutes

black bag with white words "Brand Preference"

The Key to Driving Brand Preference: Genuinely Care  

by June Holder: Our small group was gathered in a circle. We had just completed an hour-long walk in the snowy woods behind Walking Mountains Science Center in Avon, Colorado. Tayler, our nature guide, had asked each group member to…

Reading Time: 4 minutes

Woman looking at a screen labeled "Measuring Earned Media"

How to Measure the Impact of Earned Media Coverage

by Michael Mejer, Founder, Green Lane Communication: It’s the first question I usually get asked about how to develop a successful public relations (PR) campaign: How can I quantify the impact of my earned media coverage?  Defining success in earned…

Reading Time: 4 minutes

Three bulls at a rail emblazoned with the words "The Real Costs of Bullshit Math"

The real cost of bullshit math

by Sharon O’Dea Every few months, a post does the rounds on LinkedIn claiming that a bad intranet costs an organisation $16.8 million a year. It’s based on a McKinsey report that found employees spend 1.8 hours a day searching…

Reading Time: 5 minutes

Caribbean Airlines 737

The case for Corporate Communication – An in-house view

by Dionne Ligoure: From a professional standpoint 2025 is a significant year for me. I will be celebrating three (3) decades of professional experience. I started my career straight out of university with a couple of detours in between to…

Reading Time: 4 minutes

Abstract image of skyscraper peering towards a golden sky

The Architecture of Alignment

by Martin Pettinati: In every organization, there are two types of noise: the chaos of a crisis and the silence of daily routine. During crises, we instinctively turn to communication: leaders need to reassure, align, and move fast. Communication then…

Reading Time: 3 minutes

Two employees with negative facial expressions on a poster with a big rip in the center

The power of us: How Strategic Comms Can Save Your Workplace (part 2)

by Wayne Aspland and Zora Artis: Don’t you just love it when the stars suddenly align? For the last few weeks, we’ve been preparing part 2 of our Strategic series on how comms can help organisations manage the challenging conditions…

Reading Time: 4 minutes

Nature: The Next Big Asset Class? Why the Economy Depends on It

by Andrew Laxton, CEO and Founder, Mixology PR: For too long, nature has been seen as separate from economic success, a nice-to-have rather than a must-have. But that outdated mindset is finally shifting. Nature isn’t just the foundation of life;…

Reading Time: 4 minutes

AI-generated photograph of young woman in city with a tablet compujter with "AFRICA-THE FUTURE" on screen

The Future of Internal Communications in Africa: What’s Next?

by Oluchi Ezeugo: The way we communicate at work is changing fast. In Africa, where businesses are navigating rapid digital transformation, diverse workforces, and unique cultural dynamics, internal communications is evolving in exciting ways. As organizations grow, they must rethink…

Reading Time: 4 minutes

Large video screen with two sides, the left a white screen with the letters "internal comms" and the right a blue screen with "marketing" written on it

Content Creation: Internal Communications Versus Marketing What’s the difference and why does it matter?

by Shaun Randol: I see a lot of organizations advertising job roles for content managers for internal communications and content creators for marketing. Is it a difference in semantics or an unwitting slip-up?  Those who write job descriptions for the…

Reading Time: 3 minutes

Image of 21st and 20th century technologies with caption "The Amazing Century 1926-2026

The Amazing Century: 1926-2026

by Ezri Carlebach: The story of the past hundred years is the story of technology driving change. Electricity, atomic energy, nuclear weapons, computers, the Internet, genetic engineering, artificial intelligence, drones, rockets, robotics… but beyond that, it’s the story of how…

Reading Time: 6 minutes

Clarissa van Emmenes

Enhancing Customer Lifetime Value through Strategic Communication

by Clarissa van Emmenes: Customer relationships are the cornerstone of business success, yet many organisations underestimate the role of communication in shaping those relationships. Beyond informing or persuading, communication has the power to build trust, strengthen connections, and foster loyalty.…

Reading Time: 3 minutes

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