Magazine

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Does ‘Do the Right Thing’ Change Over Time?

Jennifer Wah: The following anecdote is fictional and presents an imaginary ethical dilemma from a real-life scenario almost 50 years ago.  The year is 1977, and you’ve just started working in communications at the Ford Motor Company, where a car…

Reading Time: 4 minutes

Image of Mumbai Skyline with headline "The View from Mumbai: Agency World Looks In The Mirror"

‘Agency World’ Looks in the Mirror: Reflections from ICCO in Mumbai

Mike Klein: I've attended practitioner conferences where in-house teams compare notes, internal communications gatherings focused solely on employee-side issues, and countless mixed events where consultants and clients maintain careful professional distance.  But I'd never attended an agency-focused conference—where top global…

Reading Time: 5 minutes

PRCA Statement on Government Compliance and Conflict of Interest Concerns

We have issued the following statement in response to recent reports highlighting potential conflicts of interest within Government. The PRCA Head of Public Affairs, Louise Whatham, said: “These reports about potential conflicts of interest raise serious concerns. Is it any…

Reading Time: < 1 minute

Picture of a staring black cat with the slogan "The 9 Lives of Culture...and the one that never dies"

The 9 Lives of Culture – And the One That Never Dies

Dr Leandro Herrero: Culture has been declared dead more times than we can count. Each decade brings its own assassin — strategy, process, leadership, engagement, agility, purpose, wellbeing, now AI. Yet it survives every attempt, reborn under a new name.…

Reading Time: 4 minutes

News from Strategic

New CIPR research finds lack of industry exposure and work experience turning next generation away from PR careers

The Chartered Institute of Public Relations (CIPR) has published new research revealing that limited access to industry professionals and work experience is deterring the next generation from choosing careers in public relations and communications. The report - Choosing Public Relations:…

Reading Time: 2 minutes

Weber Shandwick CEO Jim O'Leary takes the stage at the ICCO Global Summit in Mumbai

What’s keeping the “agency world” up at night? Some insights from Day 1 of the ICCO Global Summit

Mike Klein: Day One of the ICCO Global Summit in Mumbai offered a snapshot of things that are top of mind for top global communication and PR agency leaders, and indeed, some which are keeping them awake at night.  Certain…

Reading Time: 4 minutes

Boardrooms are the new team sport – why agility and practice matter more than ever

By Mimi Kyazze, Strategic columnist. The modern boardroom is a team sport. For today’s communication leaders, understanding how boards operate as high-performing, agile teams offers valuable insights for communicating with, within, and alongside them. ‘The Boardroom: A Team Sport’. That…

Reading Time: 3 minutes

Building Networks, Not Walls: The Hidden Architecture of Strategic Leadership

By Chioma Orji. In an era defined by uncertainty, the leaders who thrive are not those who hold the most authority, but those who build the strongest networks. Leadership today is less about commanding systems and more about connecting them,…

Reading Time: 2 minutes

Measuring what matters: quantifiable and quantified data and metrics to drive business outcomes

By Katharina Auer, Strategic columnist. Internal Communications is not about sending messages or acting as an internal mailbox, our role is to help drive behaviors, align the organization to a shared direction and goals, and demonstrate our impact on business…

Reading Time: 4 minutes

"PR ETHICS: Personal Voice vs. Professional Duty"

Personal Voice and Professional Duty: The Ethics of Public Expression in Public Relations

Erla Björg Eyjólfsdóttir: In today’s always-on communication environment, every opinion has the potential to  become a headline — and every social post can ripple across the reputational ecosystem of a brand.  For public relations (PR) professionals, this reality presents a…

Reading Time: 4 minutes

Image of woman on right next to image of a computer chip with the word AI centred on the left side

The Future of PR: Melding AI Algorithms With Human Empathy

Dustin Siggins: Advertising buys reach. Earned media builds trust. The first delivers speed and certainty; the second creates staying power, credibility, and resilience throughout a brand’s life cycle. But credibility doesn’t happen on its own — it requires curiosity to…

Reading Time: 3 minutes

Image of Indian Flag flying over office part above slogan "From India, For India, With India"

From India, For India, With India: looking into the eye of the Big Shift 

Mike Klein and Ambuj Dixit: As AI reshapes the future of work globally, India sits at a unique intersection—home to hundreds of Global Capability Centers (GCCs), a rapidly growing domestic corporate sector, and cultural patterns that both complement and challenge…

Reading Time: 5 minutes

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