Magazine

Editor’s note | March 2024

It’s been a while since I wrote an editor's note for Strategic. In Q4 2023, we introduced a minimum viable product for an online marketplace. While the platform research and testing continues, we’re resuming our external focus on Strategic’s online…

Reading Time: 2 minutes

News: Extraordinary worldwide PR collaboration fights climate crisis

An unprecedented 45 PR agencies and industry organisations came together to work for a shared objective – urgent action against climate change. The United Nations Development Programme (UNDP)’s “Weather Kids” campaign launched on 21 March, with coverage in over 80…

Reading Time: 4 minutes

Views: How Gen Z consumes news and what it means for PR

In a world where information is just a swipe away, the way younger generations consume news has undergone a dramatic shift, writes Alex Wiltshire. Gone are the days when families gathered around the television to watch the evening news or…

Reading Time: 3 minutes

Views: Risk appetite in communications is the catalyst for innovation and growth

All organisations need to manage risk. Some do it better than others. Some make basic mistakes; others try to drive out all aspects of risk. But the reality is that some risk needs to be maintained, not least in communications,…

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News: Professional Development Francis Ingham Fund launches

PRCA, the trade association for the PR, communications and public affairs industry, this weekend marked the first anniversary of the death of its director general, Francis Ingham (pictured), who led the organisation from 2007 to 2023 and was known for…

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News: St Bede’s College announces Francis Ingham Legacy Fund 

St Bede’s College has announced The Francis Ingham Legacy Fund, a new philanthropic effort memorialising deceased St. Bede’s alumnus and global public relations association executive, Francis Ingham, at the one-year mark of his passing at the age of 47 (22…

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News: PRCA revises Client Consultancy Partnership Charter in line with modern industry needs

The Public Relations and Communications Association (PRCA) has launched the 2024 edition of its Client Consultancy Partnership Charter, a comprehensive framework designed to develop collaboration and effectiveness within the public relations industry. This 11-Point Charter underscores the PRCA's commitment to…

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News: New report highlights PR industry’s conundrum in fight against money laundering and kleptocracy

A new report, 'What’s the Risk? PR & Communications Agencies and Kleptocracy’, by Thomas Mayne, research fellow at the University of Oxford, and published by the Foreign Policy Centre, was launched on Monday at an event in the Houses of…

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Views: Moving from being ‘comms managers’ to being ‘intent managers’ and ‘attention managers’

What would you do if you were told your job description was obsolete? If the tasks and intent behind the description were actually sending you away from success?, ask Lizabeth Wesely-Casella and Mike Klein. You’d probably want to know what…

Reading Time: 4 minutes

Views: Setting the stage for onboarding success

At its core, the real purpose of onboarding is to bring a new teammate up to speed as quickly as possible, so they can start contributing to the organization’s mission, writes Mike Nachshen. It doesn’t matter whether it’s a colleague,…

Reading Time: 3 minutes

News: Golin bolsters disinformation and brand protection with Cyabra partnership

Golin, the global PR agency, has announced a strategic partnership with Cyabra, the counter-disinformation platform. The collaboration empowers Golin's clients to proactively protect their brand reputations by effectively detecting and combating threats posed by malicious actors, online bot networks, and…

Reading Time: 2 minutes

Views: The importance of personalising your job role 

Applying for a job can often be a case of matching your abilities against a prescribed job specification. But to excel in any role means moving beyond that and shaping a job in your own image, writes Dr Stuart Thomson.…

Reading Time: 2 minutes

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