PR is not alone; businesses are freezing and cutting budgets across the board to manage the current uncertainty around the economic environment, writes James Thorniley, associate director, Mixology Communications. Data from the latest IPA Bellwether report indicates that PR budgets…

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WOMEN-OWNED business In Truth has launched to help businesses and brands keep track of their reputations on environmental sustainability. Companies are increasingly worried about their reputational liabilities on green issues; In Truth has responded to this by designing a service…

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ETHICS, to me, is, very simply, "doing the right thing for the right reason,” writes Kirk Hazlett. It is easy, and deceptively harmless, to take the seemingly less-complicated way out...ignoring potential consequences and impacts on others. So often, as a…

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I Have a Voice CIC (“IHAV”) completed its second annual flagship training and internship scheme providing an opportunity for 17 young people to explore career pathways in public affairs and policymaking. Continue reading or listen here: [audio m4a="https://strategic.global/wp-content/uploads/2023/09/IHAV.m4a"][/audio] With the…

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WOULD you like foreign media to cover the brand you work for? It’s tricky, but doable, writes Magdalena Górak, founder of international PR network Enterie. Continue reading or listen here: [audio m4a="https://strategic.global/wp-content/uploads/2023/09/Magda-Enterie.m4a"][/audio] Each country has specific economic and geopolitical conditions…

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NEW research from tech PR and content agency Fourth Day Public Relations shows that US technology businesses want far more than media relations from their PR agencies in Europe. 53 decision making executives in US tech firms that are either…

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IN a world where information travels at the speed of a click and public perception can sway like a pendulum, the role of public relations professionals has never been more crucial, writes Mark Harrington, client manager at AM O’Sullivan PR.…

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AS September is the public relations (PR) industry’s annual ethics month (#PRethics), PR associations worldwide are encouraged to revisit their own published ethics codes, as a newly released independent analysis reveals major opportunities to close documented gaps toward best practice.…

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WHERE there are threats, there are opportunities to de-risk. AI is an opportunity for the PR industry to continue to evolve; to embrace how technology can help us be faster and more effective in our work, writes Laura Sutherland, development…

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IS AI an opportunity or a threat to the PR industry? The simple answer is both, writes Andrew Laxton, CEO of Mixology Communications.  Continue reading or listen here: [audio m4a="https://strategic.global/wp-content/uploads/2023/08/Andrew-Laxton.m4a"][/audio] On the opportunity side, AI will free up more time…

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THE PRCA announced that its Annual General Meeting (AGM) is planned to take place on 28 September 2023. At the AGM, members will be asked to vote to approve a new structure and governance for PRCA policy and standards-making and…

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AI is a great opportunity for the PR industry in a number of ways but summed up with one word it would have to be ‘efficiency’, writes Lydia Hoye. Continue reading or listen here: [audio m4a="https://strategic.global/wp-content/uploads/2023/08/Lydia-Hoye.m4a"][/audio] Often too much admin…

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