Magazine

News: PRCA appoints James Hewes as chief executive

THE Public Relations and Communications Association (PRCA) has announced the appointment of James Hewes (pictured) as its chief executive. Hewes is currently president and chief executive at FIPP, the international network for global media. He will take up his PRCA…

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Update: Strategic talent and business development network launches

I started Strategic in 2020 as an online membership publication by PR and communications experts for CEOs in the USA, UK and Ireland, writes Orla Clancy, founder at Strategic. At the start of the Covid-19 pandemic, communications professionals worldwide were…

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News: Government must rethink its approach to lobbying standards, says PRCA

THE Public Relations and Communications Association (PRCA) Public Affairs Board – the professional body that represents the lobbying industry – has urged the Government to think again about how to improve the current legal framework governing lobbying. Continue reading or…

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Views: The brief challenge: the foundation of a good relationship

THERE is no one way to write a good brief, writes Dr Stuart Thomson. Ask a host of communications professionals and they will have a list of horror stories alongside advice on what makes a good brief. But get the…

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Views: Out with the old, in with the new – business development for 2024

ASK anyone from all sectors across the PR industry, 2023 has been a strange year for business development, writes Katie Hawkins, Mixology Communications. Continue reading or listen here: [audio m4a="https://strategic-hq.com/wp-content/uploads/2023/10/Katie-Hawkins.m4a"][/audio] The start of the year was all doom and gloom…

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Views: Top 5 predictions for communications in 2024

JUST when it felt like the communications industry had successfully weathered the challenges of the pandemic era, global instability and inflation brought a fresh set of issues, writes Lucia Barbato. Continue reading or listen here: [audio m4a="https://strategic-hq.com/wp-content/uploads/2023/10/Lucia-Barbato.m4a"][/audio] 2024 will be…

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News: PRCA members vote for new governance structure, appoint interim management board and honorary officers

MEMBERS of the PRCA have today voted to move to a new streamlined management and governance structure. Far-reaching changes will both simplify and strengthen governance, oversight, transparency and decision-making. The changes were approved at the annual general meeting of the…

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News: New CIPR AI in PR report finds AI tools assisting with 40 per cent of PR tasks

NEW research from the Chartered Institute of Public Relations (CIPR) has found that up to 40 per cent of tasks performed by public relations professionals are now assisted by AI tools. The report reveals that, while the adoption of AI…

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Views: What you say and do must be the same in times of crisis

WHEN a crisis emerges the communication response is ‘we have got this under control’ quickly followed by ‘we are doing a good job’, writes Amanda Coleman, author and director of Amanda Coleman Communications Ltd. All of that is fine if…

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News: Global report ‘The Future of PR/Comms and their Social Impact’ launches

THE PRCA University Advisory Group and Quadriga University of Applied Sciences have launched their global report, ‘The Future of PR/Comms and their Social Impact’. This comprehensive study engaged over 600 participants hailing from 23 countries and collected data in English,…

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Views: Getting global organisations and people onto the same page

ORGANISATIONS increasingly rely on employees who live and work in locations around the globe. From Delhi to Dublin and Tokyo to Toronto, the ability to leverage the right combination of local savvy and global expertise can provide a competitive advantage,…

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News: Time for PR to be seen as mission critical as HR, says CIPR CEO

ALMOST half of FTSE 100 boards and executive leadership teams (ELTs) lack a director of communications, director of corporate affairs or similar dedicated position according to new research published by the CIPR, the world’s only royally chartered body for PR…

Reading Time: 2 minutes

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