Magazine

2025: The Year Change Management Died

2025: The year Change Management died

by Caroline Kealey: One thing we can probably all agree on is that 2025 is off to one hell of a start. It’s shaping up to be a doozy of a year: We’ve got mind bending polycrises, the normalization of…

Reading Time: 4 minutes

Network diagram of light fibers

Finding the right change champions – how ONA can drive transformation from within

by Andras Vicsek: In a world of constant disruptions—geopolitical challenges, rapid advancements in AI, energy concerns, and more—the greatest challenge for organizations isn’t just adapting; it’s staying resilient. Change is no longer an event; it’s a way of life. In…

Reading Time: 7 minutes

News from Strategic

NEWS: PRCA launches Large Agency Forum

The Public Relations and Communications Association (PRCA) has created a Large Agency Forum to engage the largest employers in the industry on issues related to reputation, representation and investment. The Large Agency Forum will provide a confidential space for agency…

Reading Time: 2 minutes

Aerial shot of Bangkok highway interchange

The Intersection of AI, Sustainability, and Internal Communications 

by Dan Sodergren: As a Future of Work expert for hire, I’ve spent years discussing AI’s transformative potential. From keynote stages to boardrooms, I’ve seen firsthand how businesses grapple with technological shifts. But what often goes unspoken is AI’s green…

Reading Time: 3 minutes

Pogo cartoon where character is under a thought bubble that says "We have met the enemy and he is us"

“Our biggest enemy is ourselves” – can #IC folks change the conversation?

by Emily Hecker: Bold headline, right? Here’s what I mean with this charged set of words: the internal communication (IC) team itself holds tremendous power in charting its own destiny. We have the potential to be strategic partners driving business…

Reading Time: 3 minutes

Waterfall cascading in Iceland's Westfjords region

Cascading will never die. Here’s what you can do about it.

by Mike Klein: One of the best posts I’ve seen on @LinkedIn so far this year was this piece from Ann Melinger.  Ann is one of the truly smart people in the #internalcomms field, and one comment of hers -…

Reading Time: 2 minutes

US $20 notes spread on a table

Money on the table: seeing comms as a revenue driver

by Clarissa van Emmenes: For years, corporate communications has been treated as a nice-to-have, an essential but non-revenue-generating function that gets praise in good times and budget cuts in bad ones. In many organizations, comms is still viewed as an…

Reading Time: 4 minutes

An old tram in Plzen, Czech Republic

Echoes of the Past: Comms and Engagement in the Age of Misinformation

by Silvia Cambie: The first thing I noticed was an eerie darkness. Not just the absence of light in the streets but the presence of a barrier of coal dust, decay and viscous history between the windshield of my car…

Reading Time: 5 minutes

AI in Corporate Comms: Opportunities and Pitfalls

by Katharina Auer: Artificial intelligence (AI) has the potential to transform the landscape of corporate communications, offering both exciting opportunities and potential pitfalls, particularly with GenAI. What is AI? Artificial Intelligence (AI) is the simulation of human intelligence processes by…

Reading Time: 4 minutes

Network map identified through Organizational Network Analysis

Creating Networks of Trust: The Critical Role of Informal Networks in Change Management

by Andras Vicsek: The Challenge: With advancements in AI and robotics, organizations face both unprecedented opportunities and challenges. Automation often brings efficiency, but it can also create fear and uncertainty among employees about job security, roles, and the future of…

Reading Time: 3 minutes

Trust Trumps Truth – and how internal communication must evolve and adapt

by Jonas Bladt Hansen: We’re in the midst of a massive transformation—both technological and cultural. Highly trusted social media “news influencers” can sway public opinion overnight, misinformation travels faster than ever, and artificial intelligence is taking over tasks that once…

Reading Time: 5 minutes

SURVEY: The future of professional development

A message from our partners at the Centre for Strategic Communication Excellence: The future of communication depends on one thing – your development If you want to thrive in 2025 and beyond, here’s the harsh truth: standing still is not an…

Reading Time: 2 minutes

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