Audience data will give you insights into your target audience and show what they are interested in, what they are getting involved with, and what impact your communication is having. As I learned the hard way as a physiotherapist, every…

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by Dan Sodergren: Talking with some extremely clever people in the internal comms world, I think that I have a feeling. That right now, a LOT of internal comms people are NOT using AI for the right thing.  Yes ,…

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by Michael Nord: In large organizations, change and transformation projects are a constant. Whether it's a digital transformation, restructuring, or new ways of working, organizations too often focus heavily on the process - defining frameworks, implementing new systems, and ensuring…

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by Natasha Plowman: In times of disruption, transition and the shifting global, geo-political, social and planetary chaos we are in, the wider comms and PR industry seems to start navel gazing and hand wringing of what it all means for…

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by Shel Holtz: Employees are often the last stakeholder group to get any attention. That's problematic on a number of levels. Employees are not only the people who keep the organization running, but they are also the most credible source…

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By Janet Hitchen and Mike Klein : Between ever-increasing workloads and the whiplash from waves of political, social, and economic turmoil sweeping the world, communication leaders are facing extraordinary pressure. Based on what we are hearing from our peers, there…

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by Abhi Shanker: During a meeting with an external vendor earlier today, they mentioned, "if you want to conduct randomized training for your employees, don’t bother training them." It took me a moment to understand the statement, but it clearly…

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The ICCO World PR Report 2024-2025 has officially launched, offering a comprehensive overview of the key trends, challenges, and opportunities shaping the global PR industry. This year’s findings underscore AI adoption, reputation management, geopolitical influence, and ethical leadership as defining…

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By Ana Adi and Thomas Stoeckle:  Where PR is coming from and how it looks today Public relations as a profession might be merely 100 years old yet the business of persuasion is as old as humankind. The preoccupation with…

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by Dr. Aniisu K. Verghese: Internal communication (IC) isn’t ‘extra credit’ work. It’s the foundation of a thriving organization. Yet, many leaders see it as an administrative task, something to ‘get done’ rather than a strategic driver of success. This…

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by Shaun Randol: Clinging to a traditional false divide results in redundancy and missed opportunities. Most corporate comms teams operate like medieval fiefdoms, with internal and external groups jealously guarding their territories. ⚔️ Mixternal comms is about to storm the…

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by Kristal Leung: Internal communicators have long struggled to prove their impact. Open rates, clicks, and engagement scores are easy to track, but do they really tell us if our messages are making a difference? In a world where AI…

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