Inaugural PRII Communication Impact Awards 2025 announced

News:

The winners of the inaugural PRII Communication Impact Awards 2025 were revealed last night, celebrating the best of Ireland’s communication professionals and their teams.

The winning campaigns showcase the impact of strategic communication across sectors, from public affairs and internal engagement to digital innovation and social responsibility.  The awards received an overwhelming response from the sector with over 140 entries.

Among the winners were An Garda Síochána, recognised for their appeal on 99 “Persons of Interest” following the Dublin riots in Best Crisis/Issues Communication category. The organisation also won Best Integrated Communication Campaign for its Trainee Recruitment Campaign, and its internal team, the Garda Office of Corporate Communications (GOCC), was named PRII In-House Team of the Year.

Harris Public Relations with Amazon.ie won Most Impactful Digital/Social Media Campaign for the campaign Harris PR launches Amazon.ie.The Very Pink Run campaign by Crichton Communications, Breast Cancer Ireland and Very Ireland won both Best Sponsorship Relationship and Most Impactful Event.

In the ESG category, MediaConsult with WEEE Ireland were recognised for their creative and effective support of the WEEE Ireland Schools Battery Recycling Programme.

We the People were recognised for their innovative use of AI tools, winning Best Application of AI Tools by a Communication Team for its WTP-GPT project. Bank of Ireland’s Group External Communications team won the Most Impactful Public Affairs Campaign – sponsored by Ruepoint (A Muck Rack Company) for the campaign, Bank of Ireland Fraud Prevention.

Individual achievements included Susannah Kerr of Reputation Inc., named PRII Up & Coming Pro of the Year, while Julie Dilger of Google was awarded PRII Pro of the Year.

Springboard Communications was named PRII Consultancy of the Year. Teneo with Fáilte Ireland won the Most Impactful Print/Broadcast Media Campaign and the overall PRII Most Impactful Communication Campaign of the year for the campaign, The Tay’cation.

The PRII is the professional representative body for public relations and communications practitioners in Ireland. Established in 1953, the Institute is dedicated to promoting the highest professional and ethical practice of public relations.

Photo: PRII President, Paul Hand, MPRII (right) with Jacqueline Hall, FPRII (centre), Chair of the Awards Judging Panel and MC, Leon Diop (left) at the inaugural PRII Communication Impact Awards.

Written by: Editor