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Magazine

A key floating against a landscape background with the text "From Crisis to Credibility: The Strategic Power of Storytelling"

From Crisis to Credibility: The Strategic Power of Storytelling

Erla Björg Eyjólfsdóttir: I have seen firsthand how fragile trust can be when organizations face a crisis. A single incident—whether…

Reading Time: 5 minutes

Poster for "Benefit Communications: A Test of Trust - Employee Open Enrollment"

Benefit Communications: A Test of Trust 

Mary Pat Nimon:   A new baby. A scary diagnosis. A partner’s job loss.   These are the moments when…

Reading Time: 4 minutes

Are We Building Bridges or Burning Them? A PR Ethics Reckoning

Jared Meade, Strategic columnist. On Sept. 10, at 12:20 p.m., the life of a husband, a father, and a son…

Reading Time: 4 minutes

A meandering path up a hillside heading toward a mountain

Off the beaten track: five guideposts for your first unconference

Ruxandra-Laura Bosilca: With the Communication Leadership Summit in Brussels taking place on Friday, Ruxandra-Laura Bosilca introduces the events "Unconference" format,…

Reading Time: 6 minutes

Magazine

News: A game-changer: the impact of AI on corporate and brand communication

THE creative and productivity opportunities as well as ethical, legal and societal issues around the use of generative artificial intelligence…

Reading Time: 2 minutes

Insight: Has public relations earned a permanent seat at the decision making table?

PUBLIC relations is a dominant field of practice embedded across many levels of business and society, writes Michael Collins. However,…

Reading Time: 3 minutes

Lead insight: Francis Ingham shares the PR industry’s response to Russia’s invasion of Ukraine

LAST Thursday, I was shocked when one European country invaded another, writes Francis Ingham. And did so without any sense…

Reading Time: 3 minutes

Insight: Relationships deliver outcomes and are true measure of effective public relations

WHY have we not yet mastered the task of mapping the value of public relations? More accurately, why haven’t we…

Reading Time: 3 minutes

A key floating against a landscape background with the text "From Crisis to Credibility: The Strategic Power of Storytelling"

From Crisis to Credibility: The Strategic Power of Storytelling

Erla Björg Eyjólfsdóttir: I have seen firsthand how fragile trust can be when organizations face a crisis. A single incident—whether…

Reading Time: 5 minutes

Poster for "Benefit Communications: A Test of Trust - Employee Open Enrollment"

Benefit Communications: A Test of Trust 

Mary Pat Nimon:   A new baby. A scary diagnosis. A partner’s job loss.   These are the moments when…

Reading Time: 4 minutes

Are We Building Bridges or Burning Them? A PR Ethics Reckoning

Jared Meade, Strategic columnist. On Sept. 10, at 12:20 p.m., the life of a husband, a father, and a son…

Reading Time: 4 minutes

A meandering path up a hillside heading toward a mountain

Off the beaten track: five guideposts for your first unconference

Ruxandra-Laura Bosilca: With the Communication Leadership Summit in Brussels taking place on Friday, Ruxandra-Laura Bosilca introduces the events "Unconference" format,…

Reading Time: 6 minutes

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