#WeLeadComms: Dea Metuli

Belgium-based communication leader Dea Metuli is today’s #WeLeadComms honoree.

Dea is a communications specialist of Albanian and Italian background, with expertise in European affairs.

In Brussels, she has been leading projects that span from policy campaigns, grassroots mobilisation and European media initiatives.

Dea began her professional journey in a Project Management role, supporting the Stars4Media initiative, a European-funded project, testament to the importance of cross-collaboration to advance media innovation across Europe. In this role, she oversaw the coordination of more than 50 companies, joining forces in exploring new solutions in media production and information exchange. Through this project, Dea also tackled the challenge of financial stability for media companies in a society valuing free information, guiding them towards sustainable strategies that balance economic viability with accessibility.

Dea’s insights in the media industry brought at the heart of the European Policy sphere, where she joined Euractiv as Strategic Media Partnership Manager. In this position, Dea saw first-hand the impact of powerful communications campaigns in shaping the EU political agenda, building strong expertise into the most effective strategies that help turn visions into political impact.

Dea remains dedicated to impactful policy communication in her role at logos, a consulting firm within the renowned MCI Group. Dea is now focusing on Sustainability projects related to the Packaging and Packaging Waste Regulation (PPWR) and the Bioeconomy Strategy, where she has been actively supporting stakeholders in advocating for their interests and positioning their brands in a complex political landscape.

Her hands-on experience navigating the European policy sphere has equipped her with a nuanced understanding of stakeholder engagement across borders, enabling her to anticipate challenges and respond with agile, tailored solutions. Dea’s commitment to fostering transparent dialogue and driving positive change is reflected in her collaborative approach, ensuring that every initiative she undertakes not only achieves its objectives but also strengthens the bonds between key actors in the European landscape.

Her strength lies in combining creative flair with analytical rigor. Whether she is managing a cross-border campaign, advising on digital outreach, or building bridges between institutions and citizens, Dea approaches every challenge with curiosity, creativity, and a collaborative spirit.

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