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Mike Klein | Andras Vicsek | Peter Kalmar: There is a mistake large organizations are making right now on AI adoption. It is understandable. It is well-intentioned. And it may be fatal. They are treating AI like SAP. The SAP…

While Europeans have tended to “head for the sun” in the summer, the trend towards higher temperatures is driving many to look north for alternatives. Iceland has mainly been popular in the summer for its scenery – but its cooler…

Mike Klein: While Iceland has gained international recognition for its dramatic waterfalls, otherworldly landscapes, and its views of the Northern lights, many visitors are discovering that the country’s true appeal can be found while slowing down and connecting with the…

Helga Kristin Fridjonsdottir: Why have I been doing personalized Iceland travel planning for the past 10 years? And why should I do it for you? The feeling of offering the extra experience, feeling and “wow” to my clients on their…

Helga Kristin Fridjonsdottir: When I met Subhash Motwani of Namaste Tourism in Mumbai recently, it confirmed something I have been sensing for a while: Indian travelers are discovering Iceland, and they are bringing exactly the kind of curiosity and enthusiasm…

Mike Klein: Iceland may be a small country with under 400,000 residents. But the combination of high tourist numbers and a difficult-to-navigate language makes local knowledge a valuable resource for a visitor who wants to get maximum value from their…

Helga Kristin Fridjonsdottir (Helga Stina): When I met Subhash Motwani of Namaste Tourism in Mumbai recently, it confirmed something I have been sensing for a while: Indian travellers are discovering Iceland, and they are bringing exactly the kind of curiosity…

WHEN a crisis emerges the communication response is ‘we have got this under control’ quickly followed by ‘we are doing a good job’, writes Amanda Coleman, author and director of Amanda Coleman Communications Ltd. All of that is fine if…

ORGANISATIONS increasingly rely on employees who live and work in locations around the globe. From Delhi to Dublin and Tokyo to Toronto, the ability to leverage the right combination of local savvy and global expertise can provide a competitive advantage,…

PR is not alone; businesses are freezing and cutting budgets across the board to manage the current uncertainty around the economic environment, writes James Thorniley, associate director, Mixology Communications. Data from the latest IPA Bellwether report indicates that PR budgets…

ETHICS, to me, is, very simply, "doing the right thing for the right reason,” writes Kirk Hazlett. It is easy, and deceptively harmless, to take the seemingly less-complicated way out...ignoring potential consequences and impacts on others. So often, as a…

WOULD you like foreign media to cover the brand you work for? It’s tricky, but doable, writes Magdalena Górak, founder of international PR network Enterie. Continue reading or listen here: [audio m4a="https://strategic.global/wp-content/uploads/2023/09/Magda-Enterie.m4a"][/audio] Each country has specific economic and geopolitical conditions…