Tag: segmentation

a figure of a man composed of chocolate-hazelnut spread

Nutella Man – How organizations opt for “smooth sameness” when it comes to employee communication

by Dr. Leandro Herrero: Companies spend millions on finely segmented marketing. They define customer personas, profile audiences, tailor content for Gen Z or Gen X. Yet, when it comes to internal communications, the same companies spread their messages like Nutella:…

Reading Time: 4 minutes

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