Tag: reputation

Stormy skies above a suburban office park

What is corporate reputation in times of chaos? (Part 1)

by Natasha Plowman: In times of disruption, transition and the shifting global, geo-political, social and planetary chaos we are in, the wider comms and PR industry seems to start navel gazing and hand wringing of what it all means for…

Reading Time: 5 minutes

horses racing in front of Emirates advert

Earning Reputation, Enhancing Performance: The Era of Repuformance

by Sean Trainor: Strategic communications – a function that often finds itself at the crossroads of two seemingly disparate objectives: performance and reputation. Some say it’s about boosting the bottom line, others argue it’s all about polishing the company’s image.…

Reading Time: 3 minutes

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