Tag: Public relations

Dustin Siggins: Communications professionals have spent the past decade adapting to an increasingly fragmented media environment. LinkedIn newsletters, podcasts, Substack, owned content hubs, and AI-generated publishing tools now allow anyone to publish instantly and at scale. That shift has led…

This article draws on insights and perspectives shared by leading communications professionals, including Ijeoma Thomas Odia, Editor, Guardian Woman at The Guardian Nigeria; Chidimma Ugbojiaku, Assistant Vice President, External and Government Relations at Heirs Energies Limited; Eyitemi Adebowale, Head of…

Drew Belsky: Every comms professional loves a perfectly packaged narrative, with a great spokesperson, at a well-organized organization that understands the value of marketing and branding.  We make a surface-level tweak, hit send on a bunch of emails, and then…

Marc C. Whitt: If there was ever a time public relations professionals needed to master the habit of resiliency, it is now. Most of us would agree that today’s professional landscape can feel topsy-turvy. Communications professionals are often navigating a…

Marc C. Whitt: In public relations, conversation isn’t just something we do — it’s the very heart of our work. In a moment defined by rapid technological advancement, global uncertainty, and an always-on information environment, it is tempting to believe…

Mike Klein: When job offers started arriving while Laura Wall was at Cannes Lions six months ago, she faced a choice that gave her genuine pause. Trade 18 years of agency creative work for leading a membership organization through transformation?…

Gerard F Corbett: In today's complex business environment, the lines between investor relations (IR) and public relations (PR) have become increasingly blurred—and for good reason. These two disciplines share fundamental objectives: building credibility, managing reputation and relationships, and communicating value…

Shannon A. Bowen, Ph.D. (Global Strategic Communication Consortium): In public relations, “We need more transparency” is one of the most common phrases you’ll hear in a post-crisis debrief, a leadership meeting, or a comms plan draft. It sounds decisive, stakeholder-friendly,…

Massimo Moriconi: Today, the PR and communications profession stands at a turning point. In recent years, our industry has stepped far beyond the walls of clients’ boardrooms. The fundamentals of PR — relationships, trust, and credible information — can place…

Mike Klein, Editor-in-Chief The London-headquartered PRCA has this week released what it calls “a new definition of public relations,” produced following a member-only consultation process: "Public relations is the strategic management discipline that builds trust, enhances reputation and helps leaders…

By Ana Adi and Thomas Stoeckle Earlier this year, we asked Strategic readers to reconsider what PR should be and do. We argued then that ethical codes and role typologies have not kept pace with the complexity of our work. We…

By Ana Adi and Thomas Stoeckle:  Where PR is coming from and how it looks today Public relations as a profession might be merely 100 years old yet the business of persuasion is as old as humankind. The preoccupation with…