by Michael Mejer, Founder, Green Lane Communication: It’s the first question I usually get asked about how to develop a successful public relations (PR) campaign: How can I quantify the impact of my earned media coverage?  Defining success in earned…

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by Edyta Blachowska:  It's well known how to define marketing goals. They have to be SMART. They must define the direction of marketing activities. They must bring profit to our business. And how to define internal communication goals? The same…

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Audience data will give you insights into your target audience and show what they are interested in, what they are getting involved with, and what impact your communication is having. As I learned the hard way as a physiotherapist, every…

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Muck Rack, a leading provider of PR software, announced today that it has acquired Ruepoint, a leading global media intelligence company, to deliver even more robust professional services through curated monitoring, digests and insights, to inform PR and communication decisions…

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