Erla Björg Eyjólfsdóttir: In today’s always-on communication environment, every opinion has the potential to  become a headline — and every social post can ripple across the reputational ecosystem of a brand.  For public relations (PR) professionals, this reality presents a…

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By Silvia Cambie: Our anxieties around AI are often based on our working lives’ most transformative experiences, those that have shaped who we are personally and professionally. I haven’t stopped being excited about AI since my days experimenting with IBM…

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DR Patricia Harned (pictured), CEO of the US-based Ethics and Compliance Initiative (ECI), has joined the global PRCA Ethics Council. The PRCA and ECI jointly announced in recent weeks a new strategic partnership to field a global, industrywide survey based…

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