Tag: data

Invite to debate 27 March on "Is Data the Future of Comms?"?

The Future of Comms Data: Evolving Beyond Vanity Metrics

by Kristal Leung: Internal communicators have long struggled to prove their impact. Open rates, clicks, and engagement scores are easy to track, but do they really tell us if our messages are making a difference? In a world where AI…

Reading Time: 3 minutes

Image of ones and zeros to represent binary data

From GenAI to ‘Real AI’: why comms needs to care about data

by Silvia Cambie: Artificial intelligence is nothing new. It has been around since the 1950s when computer scientist John McCarthy coined the term. In the past ten years, thanks to big data, Cloud computing and mobile devices, AI has been…

Reading Time: 3 minutes

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