Tag: data

Monica Molesag: Since its inception, the communications discipline has been a craft built on language, narrative, and human understanding. For too long, data was perceived as a discipline from a foreign realm: one requiring different training, different tools, and posing…

by Kristal Leung: Internal communicators have long struggled to prove their impact. Open rates, clicks, and engagement scores are easy to track, but do they really tell us if our messages are making a difference? In a world where AI…

by Silvia Cambie: Artificial intelligence is nothing new. It has been around since the 1950s when computer scientist John McCarthy coined the term. In the past ten years, thanks to big data, Cloud computing and mobile devices, AI has been…