Tag: crisis

Dustin Siggins: When CEOs think about crisis communications, they often picture the moment everything goes wrong: the product recall, the executive scandal, the bad earnings report. And if picturing a catastrophe is as far as things get, leadership might as well…

Ed Davis: Unless you follow golf — and particularly the rapidly growing world of golf creators on YouTube and social media — the names Good Good Golf, Garrett Clark and Callaway Golf may mean very little to you. So, some…

Gerard F. Corbett  A corporate crisis does not always begin with a new event. Sometimes an old decision returns under circumstances that give it new meaning. US-based skincare brand Neutrogena now faces that reality following the death of Hayden Panettiere,…

Danish Malik: A brand crisis takes less than 60 seconds to start. It takes most companies three hours to notice it happened. That three-hour gap is not a technology problem. It is a governance problem, and it is the subject…

Philippe Borremans: Why comms professionals build the machinery that makes good crisis leadership possible — even when nobody calls it that. Ask ten CEOs what crisis leadership takes, and nine will describe themselves. Confidence. Instinct. A calm head when everyone…

Natalee Gibson: There was a time when crisis communications followed a relatively predictable structure. A company gathered the facts, aligned with legal counsel, prepared a statement, and delivered a carefully controlled response through traditional media channels. The timeline could stretch…

Parekhit Bhattacharjee: When things go sideways, whether it’s a product delay, a market shift, or a sudden PR stumble, the corporate reflex is to reach for the ‘big book of adjectives’. It’s a defense mechanism. We suddenly become deeply committed,…

Farrell Tan: Internal disagreements used to stay internal. Now they don’t. A holding statement takes longer than expected. Different teams interpret the situation differently. Approvals move slower than the conversation outside. While that is happening, something else moves faster. The…

Christine Breet (via IABC's thought leadership publication, Catalyst): In heavy industry, layoffs are never just an HR process. They are moments of high risk. Jobs are tied to identity, safety, and community survival. Decisions made inside the organization quickly spill…

Philippe Borremans: The Illusion of Readiness: Why Speed Without Strategy is the New Crisis Risk The 2026 landscape for crisis communication is defined by a paradox: we are faster at generating messages than ever, yet we are rarely less prepared…

Elie Jacobs: In the classic film Spy Game, Robert Redford's character, CIA operative Nathan Muir, rhetorically asks his assistant, “When did Noah build the ark, Gladys?” Before she can respond, he states: “Before the rain. Before the rain.” I often…

Erla Björg Eyjólfsdóttir: I have seen firsthand how fragile trust can be when organizations face a crisis. A single incident—whether a corporate scandal, a flawed product launch, or a communications blunder—can erode credibility built over years. In such moments, facts…