Tag: corporate communication

Caribbean Airlines 737

The case for Corporate Communication – An in-house view

by Dionne Ligoure: From a professional standpoint 2025 is a significant year for me. I will be celebrating three (3) decades of professional experience. I started my career straight out of university with a couple of detours in between to…

Reading Time: 4 minutes

Match on the verge of burning out

How to cope with organisational change AND lead Communications for it (without losing your sanity…)

by Louise Thompson: Tell me if you've ever been in this position? As a comms leader, you are asked to lead the development of a strategy and a narrative for some upcoming organisational change. Perhaps as a communications manager, you…

Reading Time: 5 minutes

AI in Corporate Comms: Opportunities and Pitfalls

by Katharina Auer: Artificial intelligence (AI) has the potential to transform the landscape of corporate communications, offering both exciting opportunities and potential pitfalls, particularly with GenAI. What is AI? Artificial Intelligence (AI) is the simulation of human intelligence processes by…

Reading Time: 4 minutes

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