Tag: Communication Professionals

Communicators, listen up: It’s time to stop freaking out about whether AI will replace us. The better question is this: What work becomes more valuable when everyone has access to AI? That theme surfaced repeatedly across two recent episodes of Cracking…

Angharad Planells: As content production becomes effortless, the real gap emerging in the comms profession is not output capability, but the depth and judgement behind it. The uncomfortable question for leaders now: are you hiring and developing the right kind…

The Public Relations and Communications Association (PRCA) has today published its UK PR and Communications Census 2025, providing the latest analysis of the industry’s workforce, skills and challenges. The findings reveal significant shifts in strategic capability, continued anxiety around AI…

by Helio Fred Garcia: For most of my 44-year career I have believed that PR people – even at the senior-most levels – fundamentally mis-define, and therefore marginalize, our role. We see ourselves, and are often seen by leaders, as…