The Public Relations and Communications Association (PRCA) has today published its UK PR and Communications Census 2025, providing the latest analysis of the industry’s workforce, skills and challenges. The findings reveal significant shifts in strategic capability, continued anxiety around AI…

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by Helio Fred Garcia: For most of my 44-year career I have believed that PR people – even at the senior-most levels – fundamentally mis-define, and therefore marginalize, our role. We see ourselves, and are often seen by leaders, as…

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