Adele Scandrett MSC (via Catalyst, IABC's thought leadership publication) It’s a lesson we all learn early on: set clear objectives, revisit them regularly, monitor progress, measure outcomes, and evaluate your performance. We understand the intrinsic importance of setting clear objectives;…

Reading Time: 4 minutes

Adam Raelson: A note before we begin: This article does not argue that any culture is superior or inferior to another, nor that people from one country always behave a certain way. Instead, it explores how cultures tend to perceive…

Reading Time: 3 minutes

Catherine Fisette, MA, ABC: Is it time for a rebranding of communication?  This suggestion might sound off kilter but it’s apposite in the state we’re in.  The 2025 communication trends include increased reliance on social media and refined algorithms, marketing…

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By Sia Papageorgiou, Centre for Strategic Communication Excellence:  I’ve spent the last 10 years teaching communication professionals to step up and own their strategic space. To stop waiting for permission from the C-suite and start influencing and shaping culture, managing…

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by Clarissa van Emmenes: Growth is exciting, but it’s rarely straightforward. As businesses scale, things move faster. Teams grow, priorities shift and the strategy evolves (whether intentionally or not). But the messaging doesn’t always keep up. Somewhere along the way,…

Reading Time: 3 minutes

by Rosemary Sweig: AI is here, and most employees are not ready for it. Just look at LinkedIn, where many conversations around AI in communications are still centred on how to spot who is using AI and forming AI resistance…

Reading Time: 5 minutes

by Martin Pettinati: In every organization, there are two types of noise: the chaos of a crisis and the silence of daily routine. During crises, we instinctively turn to communication: leaders need to reassure, align, and move fast. Communication then…

Reading Time: 3 minutes

by Ezri Carlebach: The story of the past hundred years is the story of technology driving change. Electricity, atomic energy, nuclear weapons, computers, the Internet, genetic engineering, artificial intelligence, drones, rockets, robotics… but beyond that, it’s the story of how…

Reading Time: 6 minutes

by Mike Klein and Janet Hitchen: As waves of political, social, and economic turmoil sweep across markets, we’re seeing signs that some executives are shifting - or are likely to shift - towards what we call "Command and Control 2.0".…

Reading Time: 2 minutes

by Ann-Marie Blake: About a month ago, I was a guest on a webinar that posed some tough but timely questions about communicating through chaos. We’re living through a time of disruption: geopolitical instability, deepening divisions, and a flood of…

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by Priya Bates, ABC, SCMP, MC, IABC Fellow: Why this moment demands reflection, recommitment, and courageous communication There’s no question—we are living through a time of chaos. War, climate crises, rising extremism, economic volatility, and mass polarization are testing the…

Reading Time: 4 minutes

By Mike Klein and Janet Hitchen: The second half of our Navigating Disruption podcast season brought together communication leaders with diverse perspectives and experiences to explore how our profession is confronting unprecedented challenges. From AI-powered personalization to the shifting expectations…

Reading Time: 7 minutes