Tag: comms

A modern minimalist poster design featuring the inspirational quote "AI didn't threaten my work. It clarified it." displayed in elegant, clean typography against a soft gradient background. The text is arranged with "AI didn't threaten my work." in a lighter gray sans-serif font on the upper portion, while "It clarified it." appears below in bold, deep navy blue lettering that commands attention. The background transitions from pale silver at the top to warm off-white at the bottom, creating a sense of clarity and enlightenment. Subtle geometric elements or light rays emanate from behind the text, symbolizing the clarifying power of artificial intelligence in professional endeavors.

AI didn’t threaten my work. It clarified it.

Peter Goss: As a designer who watched AI arrive early, this is what communication pros should be paying attention to. When AI tools first started showing up in design, I did not panic. I did not dismiss them either. I…

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Weber Shandwick CEO Jim O'Leary takes the stage at the ICCO Global Summit in Mumbai

What’s keeping the “agency world” up at night? Some insights from Day 1 of the ICCO Global Summit

Mike Klein: Day One of the ICCO Global Summit in Mumbai offered a snapshot of things that are top of mind for top global communication and PR agency leaders, and indeed, some which are keeping them awake at night.  Certain…

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black and white visual symbolizing an "echo chamber"

Breaking the echo chamber of our own brilliance – some tough love for #CommsPros

by Louise Thompson: Now be honest - you've seen, heard and experienced this echo chamber too, haven’t you? On panels, in LinkedIn posts, at industry events: we in the communications profession spend a lot of time talking to ourselves, about…

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corporate headquarters with "Who Should Comms Report To" on sign above door

Who Should Comms Report Into — and what does It indicate?

by Nakul Ghai: A year ago, I walked into a meeting at a company’s headquarters and was struck by something that filled my heart with joy — a dedicated Communications department with its own space, distinct from Marketing, HR, or…

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Thumb landing in mousetrap

Don’t self-sabotage: the misuse and real value of AI for #CommsPros

By Daniel Mendez, Founder of #CommsJobs Many people ask me for my golden advice on using Generative AI (GenAI) in corporate communications. My answer? Don’t self-sabotage. GenAI platforms are fantastic at some things but awful at others. The key is…

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US $20 notes spread on a table

Money on the table: seeing comms as a revenue driver

by Clarissa van Emmenes: For years, corporate communications has been treated as a nice-to-have, an essential but non-revenue-generating function that gets praise in good times and budget cuts in bad ones. In many organizations, comms is still viewed as an…

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An old tram in Plzen, Czech Republic

Echoes of the Past: Comms and Engagement in the Age of Misinformation

by Silvia Cambie: The first thing I noticed was an eerie darkness. Not just the absence of light in the streets but the presence of a barrier of coal dust, decay and viscous history between the windshield of my car…

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