Tag: comms

corporate headquarters with "Who Should Comms Report To" on sign above door

Who Should Comms Report Into — and what does It indicate?

by Nakul Ghai: A year ago, I walked into a meeting at a company’s headquarters and was struck by something that filled my heart with joy — a dedicated Communications department with its own space, distinct from Marketing, HR, or…

Reading Time: 3 minutes

Thumb landing in mousetrap

Don’t self-sabotage: the misuse and real value of AI for #CommsPros

By Daniel Mendez, Founder of #CommsJobs Many people ask me for my golden advice on using Generative AI (GenAI) in corporate communications. My answer? Don’t self-sabotage. GenAI platforms are fantastic at some things but awful at others. The key is…

Reading Time: 2 minutes

US $20 notes spread on a table

Money on the table: seeing comms as a revenue driver

by Clarissa van Emmenes: For years, corporate communications has been treated as a nice-to-have, an essential but non-revenue-generating function that gets praise in good times and budget cuts in bad ones. In many organizations, comms is still viewed as an…

Reading Time: 4 minutes

An old tram in Plzen, Czech Republic

Echoes of the Past: Comms and Engagement in the Age of Misinformation

by Silvia Cambie: The first thing I noticed was an eerie darkness. Not just the absence of light in the streets but the presence of a barrier of coal dust, decay and viscous history between the windshield of my car…

Reading Time: 5 minutes

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