Mike Klein: For twenty years, internal communication leaders have struggled to prove strategic value. We've fought for budget, justified headcount, and defended against the perception that we're "just" making announcements and organizing town halls. The Big Shift changes everything. Understanding…

Reading Time: 4 minutes

Mike Klein: Building a business case for internal communication shouldn't require advanced mathematics.  Yet IC professionals freeze when asked to justify budgets with numbers.  But what kind of math do you really need to create a viable business case?   The…

Reading Time: 5 minutes