Tag: brand

Danish Malik: A brand crisis takes less than 60 seconds to start. It takes most companies three hours to notice it happened. That three-hour gap is not a technology problem. It is a governance problem, and it is the subject…

Kevin Keohane: It's not rocket science. Most organisations get this backwards — or miss it entirely. They spend months on a brand refresh. New logo, new tagline, new brand guidelines in a beautifully designed PDF. And then they hand it…

by Abdullah Inayat: In today’s hyper-connected world, audiences aren’t just buying products, they’re buying beliefs, stories, and shared values. With growing awareness of climate change, social inequality, and global crises, consumers have shifted from asking What does this brand sell?…

by Sean Trainor: Strategic communications – a function that often finds itself at the crossroads of two seemingly disparate objectives: performance and reputation. Some say it’s about boosting the bottom line, others argue it’s all about polishing the company’s image.…