Tag: avatar

Avatar of a Singaporean CEO at a podium

When the Avatar Misspeaks – Crisis Management in the Age of Synthetic PR

Farrell Tan: AI-driven spokespeople and virtual influencers are rewriting the rules of communication. Across Asia, brands are experimenting with synthetic public relations: automating engagement, voice-cloning executives, and letting avatars speak across time zones without sleep or slip-ups. The gains are…

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