Tag: attention

Fresh Intranet's May 2026 research puts numbers on something the profession has been reluctant to say out loud. Gallagher and the IC Index confirm it. The question now is what we actually do about it. Mike Klein: There's a comfortable…

Dustin Siggins: Communications professionals have spent the past decade optimizing for visibility, focused on front-page coverage, trending hashtags, influencer spikes, and share-of-voice charts. Now the industry is turning its attention to a new channel with the potential to match —…