Tag: alignment

Nishant Saxena: A recent Wall Street Journal article chronicled how chief communications officers have "stormed the C-suite," with nearly half now reporting directly to their CEOs, up significantly over the past decade. In many Western organisations, communications leaders are no…

Zora Artis: Recently, Wayne Aspland and I spoke with 55 global CEOs, Chiefs of Staff, and senior comms, strategy, HR, and operations leaders, as well as advisors about strategic alignment. Along the way, we discovered that the level of strategic…

Wayne Aspland and Zora Artis: Right now, the communication profession is sailing into a perfect storm.  On the one hand, the new world of work (including uncertainty and accelerating change) is stressing the organisations we support and making our jobs…

by Siobhán Howe: During times of organisational change, maintaining relationships with stakeholders, both internal and external, is crucial to the ongoing success of any organisation. Richard Branson wisely noted, "If you take care of your employees, they will take care…

by Martin Pettinati: In every organization, there are two types of noise: the chaos of a crisis and the silence of daily routine. During crises, we instinctively turn to communication: leaders need to reassure, align, and move fast. Communication then…

by Wayne Aspland and Zora Artis: Don’t you just love it when the stars suddenly align? For the last few weeks, we’ve been preparing part 2 of our Strategic series on how comms can help organisations manage the challenging conditions…