Tag: AI

Wayne Aspland: Research suggests that Comms teams might be lagging their colleagues in the AI race. That is bad news for both the organisation and our profession. If you want to know more about why we need to be part…

Parekhit Bhattacharjee: We have reached a curious milestone in the corporate suite. Large Language Models (LLMs) have become proficient enough to mimic the cadence of a leadership memo or a CSR statement with alarming accuracy. They can churn out five…

Wayne Aspland and Zora Artis: Right now, the communication profession is sailing into a perfect storm.  On the one hand, the new world of work (including uncertainty and accelerating change) is stressing the organisations we support and making our jobs…

Mike Klein: Strategic Magazine is staking a claim. A specific one. That we are the earned media engine for the comms, PR, and strategy spaces. Not a trade association. Not a vendor-sponsored content platform. Not a conference with a website…

Peter Goss: As a designer who watched AI arrive early, this is what communication pros should be paying attention to. When AI tools first started showing up in design, I did not panic. I did not dismiss them either. I…

Gerard F Corbett: Artificial intelligence won’t eliminate great professionals. But it will expose the ones who stopped growing. Inspired by the bright lights from the University of Oregon recently, I have mused over the fear of lost jobs in the…

Nick Jankel: DO NOT UNDERESTIMATE The Scale of the Business Moment. We are not simply experiencing another wave of digital transformation. We are living through the early stages of the Great AI Transition, a structural reconfiguration of work, value, authority,…

Joshua Mansbach: If AI doesn’t cite your coverage, you’re losing credibility and sacrificing revenue. And Earned media doesn’t lead to earned AI search if you overlook one key element.  Let’s say your last media pitch resulted in a fantastic story in The Wall…

Ankeeta Munsi: I've been working in strategic communications for 20 years, and I've noticed something lately: my colleagues are genuinely apprehensive about AI. Not in a "this is interesting" way, but in a "what should I actually be doing?" way.…

Rhea Wessel: When strategic communicators support senior leaders, it’s not just about visibility—it’s about clarity, courage, and crafting ideas that genuinely move an industry conversation forward.  Our words are tools of positioning, reflection, and ambition. That’s where AI is beginning…

Erin Beattie: We aren’t going back. AI is already woven into our work, systems, platforms, and daily routines. And while there is no stopping the momentum, there’s still room to shape what comes next. The question isn’t whether AI will…

Asaf Covo and David Baldwin Friedman: AI has accelerated the flow of communication to a pace where volume now overwhelms value. Across public and organizational channels alike, messages multiply faster than meaning. The result is fatigue and skepticism: customers, employees,…