Tag: AI

Soumik Roy (via Catalyst, IABC's thought leadership publication): As AI becomes embedded in organizational communication, the central concern is no longer whether it can generate fluent, accurate, or on-brand language. The more urgent issue is how automated systems interpret people,…

Russell Evans: If you spend a lot of time on X or Reddit, you've probably seen TL;DR. On the surface, it's just shorthand for "too long, didn't read." But out in the wild, it means something slightly sharper. It's less…

Sonya Cullington: Compliance Without Conviction If you work in communications, you have probably led or supported an AI adoption programme that hit all its adoption targets. Everyone attended the functional training lunch and learn sessions. The launch went well, the…

Silvia Cambie: I find board games generally mind-numbing and boring. But playing against an AI agent… now that’s a different story all together. I rewatched AlphaGo during the holidays, a captivating documentary about a super computer powered by artificial intelligence which a few…

Communicators, listen up: It’s time to stop freaking out about whether AI will replace us. The better question is this: What work becomes more valuable when everyone has access to AI? That theme surfaced repeatedly across two recent episodes of Cracking…

Mike Klein, Andras Vicsek and Peter Kalmar The recent 2026 Gartner Business Quarterly arrived at a timely moment — just days after our Strategic Magazine article, AI is not SAP, argued that many organizations are applying the wrong playbook to…

Gerard F. Corbett: Every generation of senior management encounters a technology it is tempted to treat as somebody else's responsibility. Today, that technology is artificial intelligence. The danger is not simply that executives may misunderstand AI. It is that they…

Elif Güvençer: A committee convenes on AI adoption. The Chief Communication Officer finds out after the first meeting. A paper on AI risk goes from the Chief AI Officer to the board with no communications input, because nobody thought to…

Yaakov Chaliotis: AI can accelerate monitoring, research and reputation analysis. But in strategic communication, speed is not intelligence, and fluency is not truth. For communication professionals, the attraction of AI-powered intelligence and research platforms is obvious. The modern communication function…

Justin Joffe: Christopher Nolan just said the quiet part out loud. While promoting "The Odyssey" this month, the celebrated director told The Telegraph that AI is "hitting at exactly the wrong time" in filmmaking, and that Gen Z has delivered…

Internal communication has spent years arguing it's more than a content machine, only to be measured like one. New independent research from Fresh Intranet shows AI has inherited that exact same blind spot, and made it harder to see: Internal…

Verónica Lombardo: A Latin American company invested millions in Copilot. Licenses for the whole team. Technical training. The year's flagship project. Eight months later: 11% actual adoption. What went wrong? Nothing technical. Absolutely nothing technical. What was missing wasn't in…